Master card sorting for more effective information architecture
How to use research to organize information intuitively.
![Card art](https://www.oreilly.com/content/wp-content/uploads/sites/2/2020/01/background-2532300_1920_crop-a6bc9bdc8ca1e89f51a012066ee4afc3.jpg)
In this video segment, Elizabeth Allen introduces the concept of card sorting and explains why it’s such a popular and effective method for building or improving your information architecture and navigation.