How is design driving outcomes?
Doug Powell explains how IBM’s design transformation is shaping the company.
![Direction.](https://www.oreilly.com/content/wp-content/uploads/sites/2/2020/01/way-427984_1920_crop-f94bc3458e6aad0c2b4d8df78276ffa2.jpg)
This is a keynote from the O’Reilly Design Conference in San Francisco 2017. See other highlights from the event.
This keynote was sponsored by IBM.