Designing our friendly robot companions isn’t about the AI
Ben Brown on why messaging design will become as important as responsive design.
![Robot](https://www.oreilly.com/content/wp-content/uploads/sites/2/2020/01/37530935671_b1e3d06c48_k_crop-e5c20a9816fca3e43131bd190f8d4c9a.jpg)
In this video excerpt, Ben Brown explores why designing for messaging will become a discipline as important as responsive design, incorporating skills as diverse as copywriting, business analytics, and API programming.