Conducting methodical guerrilla user research without monkey business

Through a Hollywood café case study, Jaime Levy will outline exactly how to plan, conduct, and quickly analyze measurable feedback through cost-effective qualitative field research.

By Jaime Levy
April 21, 2016
Aloha- Clifton's "Pacific Seas," 618 So. Olive St., Los Angeles. Aloha- Clifton's "Pacific Seas," 618 So. Olive St., Los Angeles. (source: Boston Public Library Tichnor Brothers collection on Wikimedia Commons)

Editor’s note: this webcast originally aired on February 24, 2016.

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