Sebastopol, CA--When selecting a name for their theorem, Professors
Peter Salamon and James Nulton settled on the evocative but unlikely
title, the "Horse-Carrot Theorem" (short for "The Geometry of
Separation Processes: A Horse-Carrot Theorem for Steady Flow Systems").
The name refers to a process whereby a horse is coaxed along a chosen
path by holding a carrot just ahead him. This is an excellent metaphor
for a theorem about controlling a thermodynamic system (say a pot of
water) so that it moves along a desired path (say becomes hotter) with
minimal energy consumption. Professors Salamon and Nulton might also
have been describing a webmaster's task.
Behind every successful web page is a webmaster, often overworked and
unappreciated, whose job is to draw visitors along a desired path--the
web site--with, one hopes, a minimal amount of resistance. The
webmaster needs to make sure that the information on a site is
accessible and usable, that the site is always available, that
performance is good, and that users can get to the information they
need. As an alternative to dangling carrots in front of their visitors,
webmasters can turn to Webmaster in a Nutshell, Third Edition by
Stephen Spainhour and Robert Eckstein (O'Reilly, US $34.95) for
complete and in-depth information about the tools at their disposal.
This invaluable resource is the only quick reference available for all
core web-related technologies, and is sure to make the task of the
webmaster a little bit easier.
The new edition of "Webmaster in a Nutshell" is a collection of
reference material on everything web developers need to know to do
their jobs quickly and efficiently. A classic reference book for
webmasters since its first edition, the third edition has been updated
to the latest versions of Apache, PHP, and JavaScript. It also includes
more detailed information on mod_perl and on improving performance on
the Web. The book covers:
- HTML 4.01
- CSS
- XML and XSLT
- JavaScript 1.5
- PHP 4
- HTTP 1.1
- Apache 2.0, and much more
This thorough, clear, and accessible reference makes it easy to find
the information web developers want about the technologies they use.
They may keep their other books on the shelf, but they'll keep
"Webmaster in a Nutshell" next to their keyboards.
Praise for the previous edition:
"As always, O'Reilly's books are clear and to the point. If you devote
some hours of your time to reading and using this information, you will
come away with a fountain of information. I rated this book as a
10+."
--Barbara Rhoades, St. Louis Web Developers & Web Designers
Organization, December 2000
"The book bills itself as 'A Desktop Quick Reference,' and O'Reilly
certainly lives up to the task. Very little is left out in this
informative book."
--Nick Disabato, dotcomma.org, April 2000
"This is another in O'Reilly's great 'In a Nutshell' series of
reference books. It is a fantastic introduction to HTML, XML, Java, CGI
and Perl, PHP, and HTTP. Beautifully indexed by subject, it starts you
out easily and then gives you a lot of informational bang for your
buck! Both the beginner and the expert will find useful information in
this great reference book. Every webmaster needs this book in his
library."
--Heinz Scheuenstuhl, "Golden Gate Computer Society
Newsletter," September 2000
"Publisher O'Reilly is known for its computer programming manuals, and
designers might shy away from this reference guide's obviously
technical slant--but they shouldn't. For those who want (or need) to go
beyond basic HTML, authors Spainhour and Eckstein offer a thorough,
clear, and accessible reference that covers everything from special
characters and Cascading Style Sheets to XML, CGI, and JavaScript.
Other guides can show you 'how to' but this is the one reference book
that calls up the specifics, whatever the technology."
--"Critique Magazine," February 2000
"On today's wired campuses, students are well positioned to become
self-taught webmasters, picking up skills as needed on any available
equipment. And web building skills have become a key resource for
academic or community projects--not to mention a handy source of
employment. The new edition of O'Reilly's 'Webmaster in a Nutshell' by
Stephen Spainhour and Robert Eckstein is densely packed with pointers
and references for almost every technology a web developer uses: HTML,
CSS, XML, JavaScript, CGI/Perl, PHP, HTTP, and Apache. Although the
book won't hand-hold you through the basics, it's an excellent resource
for the ambitious student."
--CNET, Back to School Feature, August 1999
"'Webmaster in a Nutshell' by Stephan Spainhour and Robert Eckstein
answers all those geeky questions like server configuration settings,
all the valid attributes of an HTML tag, configuring Apache for server
side includes, and so on. Even if you aren't planning to actually deal
with these arcane issues, it can be handy to know what exactly all of
those 505 hits really mean in your web stat report. Or to be able to
ask pertinent questions of the hosting services you're considering, to
make certain they know what they're doing. If you are handling the
maintenance in-house or are having meetings about dynamic options and
e-commerce on Apache servers, you would do well to add 'Webmaster in a
Nutshell' to your essential web reference shelf."
--Carolyne Cooper, "Elements of Web Style," January 2001
Additional Resources:
Webmaster in a Nutshell, Third Edition
Stephen Spainhour and Robert Eckstein
ISBN 0-596-00357-9, 561 pages, $34.95 (US), $54.95 (CAN), 24.95 (UK)
order@oreilly.com
1-800-998-9938; 1-707-827-7000
About O'Reilly
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and web sites bring to light the knowledge of technology innovators.
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