July 21, 2004
Bloggers and Demographics
I missed this earlier. Interesting material, albeit from a self-selected survey audience.
eMarketer: Are Blogs Ready for Prime-Time? . A Blogads survey claims that blog readers are more mature and affluent than expected and more prone to click on ads and buy online.
Note: There will be some blog advertising for this book. I don't know the specifics, but the marketing folks are definitely clued in about this.
Posted by Dan at July 21, 2004 10:50 AM
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