Event Chair Kat Meyer
(@KatMeyer) is a 15-year
veteran of the publishing industry whose background includes both
editorial and marketing experience working for a number of regional
and national trade and academic publishers. She is currently the Chief
Content Wrangler for Next Chapter Communications, a PR and marketing
consultancy serving members of the book publishing community.
Reggie Bradford, founder and CEO,
Reggie Bradford brings nearly two decades of technology leadership and
experience to Vitrue, the company he
founded in 2006. Vitrue provides Fortune 1,000 brands a comprehensive
social media marketing approach, delivering cost-effective solutions
for marketers to connect with consumers in social ways by empowering
consumers to help build brands through their online actions. The
company boasts a growing roster of customers that represent some of
the world's leading media companies and consumer brands.
Carri Bugbee, owner, Big Deal PR
(@CarriBugbee) - Carri
Bugbee is a marketing strategist, writer and PR pro. She won a Shorty
Award for tweeting as the "Mad Men" character Peggy Olson and has spoken
about Twitter methodologies at many conferences and events. Carri has
launched 25+ twitter accounts in multiple business categories,
including packaged goods, restaurant/hospitality, professional
services, community building, politics, education, travel, non-profit,
music and entertainment, event and personal. She owns Big Deal PR, is a partner with Supporting Characters and
leads the Portland chapter of Social Media Club. She also
has profiles on nearly every social networking site as CarriBugbee.
Megan Calhoun, founder, TwitterMoms.com
TwitterMoms, a site Redbook called "the hot new obsession among
Web-savvy moms," is an active community of influential, tech-savvy,
social media moms. Nearly 98 percent of TwitterMoms members are active
Twitter users, and nearly 80 percent are active bloggers. They come to
TwitterMoms.com to connect on a variety of topics, ranging from pop
culture to business advice. There are more than 300 special interest
groups on the site. As the founder, Megan's role is to oversee the
community and connect brands to social media moms in engaging and
impactful ways. Megan is a former sales and marketing executive, where
her clients included Fortune 500 companies. She is the author of a
children's book, mother of two, and lives with her husband in Ross,
David Deal, vice president of
(@davidjdeal) -- At Razorfish, David Deal's
responsibilities include leading the marketing team and collaborating
with the agency's social media experts to help Razorfish embrace
Social Influence Marketing. David also writes a blog about marketing
and pop culture, Superhypeblog.com. Before
joining Razorfish, David was a marketing executive at Internet
services firm Lante, and before that he founded Andersen Consulting's
global industry analyst program. David also worked as an editor in the
book publishing industry and helped develop a book about rock singer
Jim Morrison. David's personal passions are his family, writing,
books, movies, and music. He holds a bachelor of science in journalism
from the University of Illinois.
Marla Erwin, interactive art
director, Whole Foods Market
-- As early as her initial job interview with Whole Foods Market, Marla
began advocating for a strong presence on Twitter, and has since
become a driving force behind the company's social media efforts. In
less than a year, Whole Foods Market has grown to become the top
retail business on Twitter, and is often cited as an example of a
business "doing Twitter right." Before turning her attention to social
media, Marla worked as an art director, interaction designer, and
usability and accessibility consultant. When not haunting the Whole
Foods cheese department, she also tweets as @marlaerwin.
Beth Harte, principal, Harte
Marketing & Communications
(@BethHarte) -- Beth is a
top-ranked Twitter user in the Philadelphia area and got there by
conversation, engagement and sharing alone. Beth speaks on how to use
social media to engage communities and increase business. Her blog, The Harte of Marketing,
is featured in AdAge's Power 150, a globally recognized ranking of top
media and marketing blogs. Not known to drink the social media
kool-aid but embrace practical and effective implementation, Beth
Harte is the principal of Harte Marketing &
Communications, a marketing, PR and social media consultancy that
specializes in strategy, planning and measurement of traditional and
online marketing initiatives.
Tony Hsieh, CEO, Zappos
(@zappos) -- Tony originally
got involved with Zappos as an
advisor and investor in 1999, about two months after the company was
founded. Over time, Tony ended up spending more and more time with the
company because it was both the most fun and the most promising out of
all the companies that he was involved with. He eventually joined
Zappos full time in 2000. Under his leadership, Zappos has grown gross
merchandise sales from $1.6M in 2000 to over $1 billion in 2008 by
focusing relentlessly on customer service.
Amy Martin, Digital Royalty
Amy Martin recently spent three seasons with the Phoenix Suns
developing and monetizing their digital media platform. During her
time with the Suns, she was responsible for concepting, executing,
measuring and monetizing the first organized professional sports
Royalty, Amy's new business venture, focuses on digital
integration and social media strategies to help corporate brands,
sports leagues/teams and athletes build their digital universe. Her
most recent example of social media success is the growth of Shaquille O'Neal's digital
brand via Twitter, implementing measurable strategies such as "Random
Acts of Shaqness" and "Twitter Tag."
Sarah Milstein, co-founder,
20slides, co-author "The Twitter Book"
(@SarahM) -- Sarah Milstein,
co-founder of 20slides.com, is a
speaker/writer/consultant specializing in Twitter for business and is
co-author, with Tim O'Reilly, of "The Twitter
Book." Previously, she was on the senior editorial staff at
O'Reilly, where she founded the Tools of Change for Publishing
conference (TOC) and led the development of the Missing Manuals, a
best-selling series of computer books for non-geeks. She's also
written for the series, co-authoring "Google: The Missing Manual."
Before joining O'Reilly in 2003, Sarah was a freelance writer and
editor, and a regular contributor to The New York Times. She was also
a program founder for Just Food, a local-food-and-farms non-profit,
and co-founder of Two Tomatoes Records, a label that distributes and
promotes the work of children's musician Laurie Berkner.
Eric Mueller, Flashlight Worthy
(@EricMueller and @FLWbooks) -- Eric Mueller has
over 25 years of technical experience creating and launching online
sites. In the late '80s he managed communities on CompuServe and the
(then-brand-new) America Online. In 1995, Eric helped found PlanetOut,
the world's largest gay and lesbian community. From there, he joined
AOL to launch and manage their award-winning site Entertainment Asylum
(the content arm of the gargantuan AOL Entertainment channel). Since
2000, Eric's consulting company, Themepark, has consulted for dozens
of companies and created sites for Tesla Motors, SIRIUS Satellite
Radio, and Klutz Press, among others. His current project is Flashlight Worthy Book Recommendations, a
book-recommendation site with over 56,000 passionate, book-loving
followers on Twitter.
Flashlight Worthy recently won the Shorty Award for best entertainment
Ted Murphy, founder, IZEA
(@tedmurphy) - Edward
"Ted" Murphy is an energetic, creative individual with a passion for
innovation and zeal for change. A serial entrepreneur, Ted has founded
six companies since 1994 and has a reputation for disruptive
creativity. Immediately prior to IZEA,
Ted founded interactive agency MindComet, the company that created
PayPerPost under his direction. PayPerPost was spun out of MindComet
in 2006 and later became IZEA. Ted is largely recognized as the father
of paid blogging and the catalyst behind the sponsored conversation
industry. Ted's enthusiasm for the unconventional has earned him the
ear of some of the world's largest marketing organizations including
FOX, Bombardier, General Motors, SeaWorld and Disney.
Tim O'Reilly, founder and CEO,
O'Reilly Media, Inc.
(@timoreilly) -- Tim O'Reilly is the founder and CEO of O'Reilly Media, Inc., thought by many to be the best computer book publisher in the world. O'Reilly Media also hosts conferences on technology topics, including the Web 2.0 Summit, the Web 2.0 Expo, the O'Reilly Open Source Convention, and the O'Reilly Emerging Technology Conference. Tim's blog, the O'Reilly Radar, "watches the alpha geeks" to determine emerging technology trends, and serves as a platform for advocacy about issues of importance to the technical community. Tim is an activist for open source and open standards, and an opponent of software patents and other incursions of new intellectual property laws into the public domain. Tim's long-term vision for his company is to change the world by spreading the knowledge of innovators.
Eric T. Peterson, founder, Web Analytics
Eric T. Peterson has worked in web analytics for over 10 years as a
practitioner, consultant, and analyst. He is the author of three
best-selling web analytics
books, Web Analytics Demystified, Web Site Measurement
Hacks, and The Big Book of Key Performance Indicators, and
one of the most widely read web analytics writers at www.webanalyticsdemystified.com.
Mr. Peterson is currently building a strategic web analytics
consulting practice to provide guidance to companies working to
maximize the return from their investment in web analytics. More
recently, Mr. Peterson has created what can only be called "Google
Analytics for Twitter," the Twitalyzer (www.twitalyzer.com). The
application has been cited on CNN and by social media thought leaders
like Guy Kawasaki, Robert Scoble, and Pete Cashmore.
David Puner, communications
manager, Dunkin' Brands, Inc.
(@DunkinDonuts) - David
Puner has been with Dunkin' Brands - the parent company of Dunkin'
Donuts and Baskin-Robbins - since July 2007, supporting media and
public relations. In Oct. 2008, Dunkin' Donuts launched on Twitter in
a collaborative effort by the company's communications and interactive
marketing departments, with David (aka Dunkin' Dave) alliterally
initialed at the helm. Recently, from somewhere within the
blogosphere, @DunkinDonuts was referred to as "extreme twittering."
For Dunkin' Donuts, Twitter has become an essential place to be.
Before DD, David worked as a writer/reporter/blogger for various
mediums, which included contributions to The New York Times, Salon,
ESPN's Page 2, ESPN Classic's "Cheap Seats," GOOD, and History.com.
Before that, he was a TV producer with stints working for David
Letterman, Colin Quinn, and A&E/History Channel.
Helen Klein Ross, partner,
(@AdBroad and @BettyDraper) - Helen
Klein Ross has spent 25+ years as an award winning
director at top ad agencies in San Francisco
and New York, including
Ogilvy, FCB and TBWA\Chiat\Day. She is the writer of AdBroad, an Ad Age Power 150
blog with over
4,000 followers from the advertising and digital
marketing communities, and a Twitter page that has been cited for
excellence by Adweek. She is also the creator of @BettyDraper and
provides daily entertainment to an audience of
18,000 by tweeting the
inner thoughts of several characters
from the AMC television series
Mad Men. Her work as @BettyDraper was a finalist for entertainment at
the recent Shorty Awards and she has spoken on Twittertainment to
industry leaders at SXSW and DigitalLA at WGA, Hollywood. Recently,
she joined with other Mad Men tweeters to form Supporting Characters, a
strategic consortium to help entertainment marketers and others
leverage their brands using social media.
Steve Rubel, SVP, Director of
Insights for Edelman Digital
(@steverubel) -- Steve
Rubel is responsible for keeping Edelman and its clients in the
vanguard. He studies global technology, media and online trends and
shapes them into actionable insights and marketing communications
strategies. His Micro
Persuasion blog on digital trends, which launched in 2004, today
has 50,000 daily readers and has been cited as a must-read by the Wall
Street Journal, Forbes, CNET, PC Magazine and Forrester Research. He
is actively followed by more than 17,000 on Twitter and writes a bi-weekly
column for Advertising Age.
Laurel Touby, founder,
(@laureltouby) - The
original idea for mediabistro.com was cooked up
in 1994, when Touby - who was still contributing to Glamour magazine
at the time - and a friend decided to host a mixer for media people.
The parties quickly grew, and soon Touby had 4,000 of New York's top
media talent on her email list. After creating a Web site in 1996 and
adding features such as job listings, bulletin boards, classes,
e-classes, media and a freelance marketplace, Touby's business began
to take off. Today, the site also includes news, events and "learn"
emails, as well as media industry blogs. More than 850,000 media
professionals have registered for various mediabistro.com services
around the world.
Mike Volpe, VP of Inbound
(@mvolpe) -- Mike Volpe is VP
of inbound marketing at HubSpot,
an Internet marketing software startup, where he leads the company's
lead generation and branding strategy through inbound marketing,
including blogging, search engine optimization, video marketing, and
social media. Mike is a cutting-edge B2B inbound marketer who ranks in
the top 0.1% of all users on Twitter, speaks at numerous conferences,
hosts the weekly live marketing video podcast HubSpot TV, and blogs frequently.