Henrik Werdelin

Henrik Werdelin is currently Managing Partner at Prehype, a product innovation boutique. Previously he was Entrepreneur in Residence at leading venture capital firm Index Ventures where he identified and sourced investment opportunities and advised portfolio companies. (including: Path, Basno, Seedcamp, Chartbeat and AlterMe). In 2006, as Chief Creative Officer, Werdelin was part of the team that started Joost.com and was responsible for visual identity and product development.

Before Joost, Werdelin was Vice President of Product Development and Strategy for MTV Networks International where he spearheaded the development of many of MTV's award winning innovative digital products. Prior to Henrik's first tenure at MTV, he founded new product innovation agency tripledash, creating digital strategies and products for major blue chip clients such as BBC Worldwide, Coca-Cola and Walt Disney Television.

Werdelin graduated from Aalborg University (Denmark) with a BA in Social and Politics Science and received a Masters with distinction in Journalism from the University of Westminster (London, UK). He is a frequent speaker at top-tier business schools and industry forums and has been quoted in numerous publications and media outlets on subjects such as corporate innovation, product design and entrepreneurship. He is Danish but lives in the US, where he was named amongst the Top 100 most Creative by the industry magazine Fast Company.

Hosted by

O'Reilly Tools of Change for Publishing Publishers Weekly

Strategic Sponsor


Innovation for Publishers

You're invited to our third TOC Executive Roundtable gathering, co-hosted by O'Reilly Tools of Change and Publishers Weekly. We feel it's important to carve out time for publishing executives like yourself to discuss the big picture issues we're all facing and, more importantly, to take action on those issues with your peers.

For this Roundtable we've invited Henrik Werdelin, Managing Partner at Prehype, to talk about innovation. The discussion will focus on one simple question: What business are we really in? If your answer is "books" or even "ebooks" you're thinking too small. Henrik will help us expand our horizons as we talk not only about our core businesses but also who the real competition is and how we need to adjust our thinking going forward.

But it wouldn't be a "roundtable" if we just sat there listening to to him the entire time. Henrik will make a presentation but will also focus on getting feedback and sparking dialog among the audience.

The Executive Roundtable is an invitation-only event, and it's completely free of charge. We believe this event is unlike any other you've attended before and we hope you'll be able to join us.


9:30am - 10:00amCoffee and Networking
10:00am - 12:00pmDiscussion with Henrik Werdelin
12:00pm - 1:00pmNetworking Lunch

Friday, September 21, 2012 10:00am - 1:00pm

Random House Cafe Auditorium (map)
1745 Broadway
New York, NY 10019

Previous Roundtable Events: