BEGIN:VCALENDAR
CALSCALE:GREGORIAN
VERSION:2.0
METHOD:PUBLISH
PRODID:OREILLY
BEGIN:VEVENT
DTSTAMP:20130419T162200Z
DTSTART;TZID=US-Pacific:20130314T100000
DTEND;TZID=US-Pacific:20130314T100000Z
LOCATION:\, 
UID:2625@events.oreilly
URL=URI:http://www.oreillynet.com/pub/e/2625
SUMMARY:Webcast: Service Design: Designing cross-channel service experiences
END:VEVENT
END:VCALENDAR