Press Release
October 7, 1998
TIM O'REILLY JOINS ANDROMEDIA BOARD
SEBASTOPOL, CA--Tim O'Reilly, founder, President, and CEO of O'Reilly &
Associates, has joined the board of
Andromedia, the
leading supplier of marketing solutions for e-commerce. Today at
Internet World, Andromedia
announced a merger with web personalization company
LikeMinds, which
was formed in 1997 with the backing of O'Reilly & Asssociates and
private investors. The company will combine Andromedia's real-time web
site activity analysis software with LikeMinds' personalization
technology to provide web marketing software that analyzes customer
behavior and preferences, delivers custom content based on that
analysis, and provides web marketers with real-time reports.
"The combination of
LikeMinds and
Andromedia technologies creates
unique opportunities for both personalizing the user experience and
optimizing the web developer's efforts," O'Reilly stated. "It also
creates an enormous opportunity to optimize offline marketing and
business planning using information derived from online interactions."
O'Reilly also serves on the boards of the Internet Society, Electronic
Frontier Foundation, ActiveState, Songline Studios, and Travelers
Tales.
O'REILLY & ASSOCIATES
O'Reilly & Associates is recognized worldwide for its definitive
technical books, award-winning software, technical conferences, and
innovative web-based courses. From their pioneering bestseller The
Whole Internet User's Guide & Catalog (the book that introduced the
Internet to the public) to GNN (the first Internet portal and
commercial website) to WebSite (the first web server software for
desktop PCs), O'Reilly has been at the forefront of Internet
development. The company's active support of open source software (aka
free software) extends beyond its publishing program. O'Reilly has
taken the lead in promoting and legitimizing open source software by
hosting the April, 1998 Open Source Summit and producing Open Source
Developer Day and the annual Perl Conference.
About O'Reilly
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
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