Press Release
November 13, 2002
Eccentric, Expert Mac Troubleshooting Advice Now in a Book That Fits in Your Pocket
"Apple has used nonconformity as a sales pitch; Tekserve lives the
pitch."
--The New York Times
Sebastopol, CA--The press has called Tekserve Corporation the
iconoclastic Macintosh repair store in New York City, "The Epicenter of
Mac Culture in NYC," "The leader in Apple triage services," and "warm
and eclectic-maybe even a little eccentric."
Unfortunately, not everyone can get down to Tekserve's West 23rd Street
location for the clear, concise, expert Mac troubleshooting advice that
Tekserve's owners dispense. For the rest of us, O'Reilly & Associates
has published the Macintosh Troubleshooting Pocket Guide (US $12.95),
written by the owners of "the world's best Macintosh repair shop."
This slim pocket guide has the answers to frequently asked Macintosh
troubleshooting questions. Imagine the idiosyncratic record store of
the movie "High Fidelity," or the popular "Car Talk" show on National
Public Radio, and you'll have a good idea of this book's flavor.
Tekserve has long provided its customers with a free "Frequently Asked
Questions" document to cover the most common troubleshooting questions.
"We recently discovered this FAQ sheet and realized that--like New York
itself--it was too good to leave just for the New Yorkers," says Tim
O'Reilly. "With the help of David Lerner and Aaron Freimark of Tekserve,
we turned this FAQ sheet into the 'Macintosh Troubleshooting Pocket
Guide.'"
The "Macintosh Troubleshooting Pocket Guide" covers the most common
user hardware and software troubles, from disks stuck in drives to lost
files. It's not just a book for Mac OS X (although it includes tips for
OS X and Jaguar, the latest release), but for anyone who owns a Mac of
any type--there are software tips going back as far as OS 6.
Macintosh Troubleshooting Pocket Guide
By David Lerner, Aaron Freimark, Tekserve Corporation
0-596-00443-5, Order Number: 4435
80 pages, $12.95 US, $20.95 CA
1-800-998-9938
orders@oreilly.com
About O'Reilly
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
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