Press Release
March 27, 2001
It's Not Too Late to Learn Web Design Says O'Reilly Author
Sebastopol, CA--Confronted with the increasing complexity and sophistication
of today's web pages, would-be designers may feel that they have arrived too
late to make their mark in the world of web design. Best-selling web design
author Jennifer Niederst assures budding designers that this is not the case in
her new book, Learning
Web Design, A Beginner's Guide to HTML, Graphics, and Beyond (O'Reilly,
US $34.95).
"Although it may seem that the whole world has a personal web page, or that
your colleagues are all light years ahead of you in web experience, I can
assure you that you're not too late," says Niederst. "Furthermore, there is
plenty of room for you in the business. The industry is thirsty for folks who
know how to make web pages (even at an entry level) and the opportunities
continue to expand."
Niederst's extensive knowledge was gained from years of web design
experience, both as a designer and as a teacher. Learning Web Design, A
Beginner's Guide to HTML, Graphics, and Beyond starts from the very
beginning-defining the Internet, the Web, browsers, and URLs-so readers don't
have to have any previous knowledge about the Web. Niederst's book provides a
solid foundation in the HTML, graphics, and design principles necessary for
crafting effective web pages. She also explains the nature of the medium and
unpacks the web design process from conceptualization to the final result.
"With something as seemingly vast and fast moving as the Web, it's not easy to
know where to jump in," says Niederst, "but you have to start somewhere."
Although the scope of her book is wide, Niederst adds that nothing has been
"dumbed down" or glossed over. The nuts and bolts of HTML and graphics
production are treated with the kind of thorough technical detail that you'd
expect from an O'Reilly book.
In writing this book, Niederst draws from her experience teaching hundreds
of absolute beginners. "I found that as a teacher, I wished I had the perfect
book to be the companion to my classes," Niederst says, "this book is the
result of my experience of teaching and the knowledge I've gained of how people
learn. Reading it is a lot like sitting in my classroom."
Jennifer Niederst has been designing for the web since 1993, and was
designer of O'Reilly's Global Network Navigator (GNN), the first
commercial web site. She is the author of Designing for the Web and
Web Design in a
Nutshell, both published by O'Reilly.
Learning Web
Design is the cornerstone of the Web Studio Series from O'Reilly, a new
series that offers a solid core of web design knowledge to a wide audience. "I
got started in web design early in 1993," she says, "pretty close to the start
of the Web itself. In web time, that makes me an old-timer, but it's not so
long ago that I can't remember the first day I looked at a web page."
Additional Resources:
Learning Web
Design
By Jennifer Niederst
March 2001
ISBN 0-596-00036-7, 418 pages, $34.95 (US)
order@oreilly.com
1-800-998-9938
About O'Reilly
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
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