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Sebastopol, CA—We live in an age of unparalleled opportunity for innovation, yet an entrepreneur's odds of success haven't improved much. Indeed, most startups either run out of resources before anything is produced, or worse, they build a product that people don't want and won't pay for.

But success isn't a matter of odds. In O'Reilly's newest title, Running Lean: Iterate from Plan A to a Plan That Works ($24.99), veteran entrepreneur Ash Maurya (@ashmaurya) examines real-world experiences of dozens of startups and clearly identifies the practices that lead to success. Maurya shows how to test your assumptions through frequent iterations and customer feedback, use resources efficiently, and minimize the amount of funding needed.

"Running Lean" is the first book in O'Reilly's multi-title The Lean Series—all presented by Eric Ries, bestselling author of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.

Fresh, concise, and practical, Running Lean comes packed with techniques and hands-on exercises that shed understanding on:

• Testing to see if you have a problem worth solving before investing the resources to build a solution
• Finding early customers through interviews
• Documenting your business model and communicating progress with internal and external stakeholders
• Setting price and getting your customers to want to pay
• Prioritizing customer feature requests
• Knowing if and when to raise your "big round" of funding
• Measuring what's working and knowing when to change course
• How-To Bonus Material for Startups

Running Lean is the ideal resource for business managers, CEOs, small business owners, developers and programmers, and anyone who has thought about starting a business project.

Please consider reviewing Running Lean. Ash Maurya is available for interviews, and would be happy to customize tips or exercises for your audience.

Get on track with The Lean Series
Presented by Eric Ries—bestselling author of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.