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Pop Quiz: What do Foursquare, Nike +, Farmville, and the U.S. government all have in common? Each uses gamification practices to help people connect, get fit, reduce their carbon footprint, and learn new languages—while having fun. Author and gamification guru Gabe Zichermann delves into the strategies and tactics that any company can apply to build brand loyalty and retain customers in his new book, Gamification by Design, featured in this week's newsletter.

But it's not all games: Among the new releases below, you'll also find a sampling of concise, up-to-the-minute tutorials on emerging topics as well as lengthier texts on HTML5, Codermetrics, and other emerging topics. And as always, we welcome your feedback on our titles and on this newsletter.

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The O'Reilly PR Team

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Spotlight

Gabe Zichermann

Gabe Zichermann is an author, highly rated public speaker, entrepreneur and Chair of the Gamification Summit. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the NYC chapter of the Founder Institute.

His book Game-Based Marketing has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His Master Class gives you 3+ hours of hands-on training on how to deliver an engaging, sticky and viral experience to your customers. His newly-released book, Gamification by Design, shows you how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.