Press Release


Print. Print

Email. Email press release link

November 18, 2009

SEO Warrior--New from O'Reilly: Essential Techniques for Increasing Web Visibility

Sebastopol, CA—How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior (O'Reilly, US $44.99), by John I. Jerkovic shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of SEO theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.

You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference guide for implementing effective SEO techniques.

"With the growing number of sites on the net--it takes knowledge and experience to stay on top," says Jerkovic. "Getting to the top of search engine results often requires multiple factors to work in your favor. SEO is not a one-time thing. If you are thinking of crreating a new site, read this book before making your move. If you already have a site, you may want to do the same or just skip to your particular area of interest. Accordingly, you can read SEO Warrior from cover to cover or use it as a reference. I recommend going with the first approach and then coming back to the book as you see fit."

With this book in hand, you will learn how to:

  • Create compelling sites with SEO that can stand the test of time
  • Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world
  • Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to
  • Learn what makes search engines tick by utilizing custom scripts
  • Analyze your site to see how it measures up to the competition

Advance Praise
"This is a smart book for those who want to put the science into the art and the science of search engine optimization."
--Soren Ryherd, President, Working Planet Marketing Group

For a review copy or more information please email kathrynb@oreilly.com Please include your delivery address and contact information.

John I. Jerkovic currently manages a group of IT professionals at a wealth management company. His team works closely with the marketing (e-Business) team in managing close to 100 internal and external sites. John maintains an SEO blog at http://www.seowarrior.net.

Additional Resources:
For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596157074

SEO Warrior
John I. Jerkovic
ISBN: 9780596157074, 494 pages,
Book Price: $44.99 USD, £34.50 GBP
Ebook Price: $35.99 USD

order@oreilly.com
1-800-998-9938
1-707-827-7000


About O'Reilly

O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.

Return to: O'Reilly Press Room

Recent Press Releases


2/26/14 Solid Heralds the Merging of the Physical and Virtual Worlds
2/4/14 O'Reilly Media & Safari Books Online Donate Over $100 Million in Technology Education Resources to US K-12 Schools
12/3/13 Windows 8.1: The Missing Manual--New from O'Reilly Media
11/20/13 iPad: The Missing Manual, 6th Edition--New from O'Reilly
11/7/13 Designing for Behavior Change--New from O'Reilly

Press Release Archive »

Resources

Press Contacts

Corporate

Sara Winge
800/998-9938 x7109

Media Relations - North America

Sara Peyton
800/998-9938 x7118

Media Relations - Germany

Corina Pahrmann
+49-221-973160-22

Media Relations - Japan

Kenji Watari
+81-3-3356-5227

Media Relations - United Kingdom

Josette Garcia
+44 (0)1252-721284

Media Relations - Conferences

Maureen Jennings
800/998-9938 x7083