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June 3, 2009

Online Marketing Inside Out--New from SitePoint: How to Reach New Buyers Using Modern Marketing Techniques

Sebastopol, CASitePoint recently announced the release of Online Marketing Inside Out ($29.95 USD), an easy-to-follow guide that teaches the principles of building a profitable online business.

Authored by SitePoint's own Marketing Manager, Shayne Tilley, and Brandon Eley, founder of online shoe retailer, 2BigFeet.com and Interactive Director for Kelsey Advertising & Design, this book combines the insight of two people who are pushing the boundaries of online marketing every day.

In this book you'll find information regarding:

  • 21st Century Public Relations and Media
  • Turning Page Views into Profit
  • Search Engine Optimization
  • Social Media
  • Email Marketing
  • Affiliate Marketing
  • Online Advertising

The book concludes with a chapter on how to pull it all together in a powerful marketing plan.

"If you've ever Googled 'online marketing' and found the amount of information overwhelming, or been unsure which guru to trust with their ground-breaking, new marketing method, then you're not alone. We created this book for you; everything you need to know is in one place, step by step, that anyone can follow," explained co-author, Shayne Tilley.

"We understand that when you're a small business or solo entrepreneur, you're unable to afford hiring a marketing team or PR consultant. For only $29.95 you can do it yourself and start building your online business today."

For review copies or more information please email sitepointpr@oreilly.com. Please include your delivery address and contact information.

For other inquires, such as excerpt or interview requests, please contact Shayne.Tilley@sitepoint.com.

Brandon Eley is the Interactive Director for Kelsey Advertising & Design, where he oversees interactive projects and online marketing campaigns, and blogs at brandoneley.com.

Shayne Tilley is the Marketing Manager for sitepoint.com, one of the oldest and most experienced online businesses. Having successfully made the transition from traditional marketing tactics to the exciting world of online marketing, Shayne brings his experience in innovative and cutting edge online campaigning that he conducts for SitePoint every day.

Additional Resources
Online Marketing Inside Out is available right now in printed and PDF formats. To download free sample chapters and view the table of contents, visit:
http://www.sitepoint.com/books/online1

Online Marketing Inside Out
Publisher: SitePoint
Brandon Eley, Shayne Tilley
ISBN: 9780980576825, 250 pages,
Book Price: $29.95 USD
order@oreilly.com
1-800-998-9938
1-707-827-7000

About SitePoint
SitePoint titles are distributed to bookstores internationally by O'Reilly Media.
SitePoint specializes in publishing fun, practical, and easy-to-understand content for web professionals. Its popular online magazine, blogs, newsletters, and print books teach best practices to web developers and designers worldwide.

SitePoint also runs the #1 Marketplace on the Web for buying and selling web sites, blogs, and forums.

About O'Reilly

O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.

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