Press Release
July 31, 2006
Adobe Lightroom Adventure 2006: The Ultimate Photographer's Road Test
Sebastopol, CA--Renowned photographer and author Mikkel Aaland is the
quintessential early adopter, always one of the first to master new
digital photography software--and to wring every bit of functionality out
of it in the process. Shortly after the public beta release of Adobe (R)
Lightroom (TM) software, a digital imaging workflow solution for professional
photographers, he devised the ultimate road test to put Lightroom through
its paces in the field: Adobe Lightroom Adventure 2006.
Aaland invited eleven renowned photographers to join him in Iceland, where
the long midsummer days are suffused in some of the most spectacular light
on the planet. From July 28 to August 5, 2006, this intrepid crew--joined
by three top Icelandic photographers--is shooting by day and using Adobe
Lightroom beta to import, select, develop, and showcase their large volume
of digital images each night. Adobe is represented by four imaging
specialists who will both shoot and assist other photographers as they
work with both the Lightroom and Photoshop applications. The journey and a
sampling of the resulting photographs are chronicled in the Lightroom
Adventure blog at http://digitalmedia.oreilly.com/adventure. And Aaland is
capturing the lessons learned in the field for his book on Adobe Lightroom,
to be published by O'Reilly Media in early 2007.
Premium sponsors for the Lightroom Adventure are Adobe, ExpoImaging, the
Iceland Tourist Board, Icelandair, Lowepro, and O'Reilly. Additional sponsors
supporting the event are Epson, Fosshotel, Graystone Travel, Hertz, the Oflun
Group, SanDisk, and SAS Radisson 1919 Hotel.
"The Lightroom Adventure is a celebration of learning through
collaboration," said Aaland. "I've worked with a network of amazing
photographers through the years, and I've always shared their hard-won
knowledge in my books. When I sat down to write about Lightroom, I decided
to harvest that knowledge in real time, through a collaborative shoot. The
Lightroom Adventure is also a true collaboration between artists and
Adobe. They're supporting our in-the-field testing of Lightroom, and will
use our feedback will help make Lightroom an even better tool for
photographers."
"We appreciate all of the feedback we continue to receive for Lightroom
beta from the photographic community and we're excited that even more
skilled photographers will be putting Lightroom to the test in the field,"
said Kevin Connor, senior director of product management for Digital
Imaging at Adobe. "We designed Lightroom beta to be powerful and
portable, with the ability to run on the most commonly used systems
including laptops. We're looking forward to their feedback, as we fine
tune the beta to suit photographers' workflow needs, whether they're in
studio or away at a shoot."
The photographers joining Aaland in Iceland for the Lightroom Adventure
are:
Bill Atkinson, landscape photographer, digital printing pioneer, and
member of the original Macintosh team at Apple.
www.billatkinson.com
Maggie Hallahan, freelance photographer who shoots both for editorial
and corporate clients.
www.maggiehallahan.com
John Isaac, former chief of the United Nations Photo Unit, now an
independent photographer, shooting almost exclusively digital.
www.johnisaac.com
Peter Krogh, owner of a full-service commercial photography studio in
the Washington, DC area, is both an award-winning photographer and author.
www.peterkrogh.com
Christopher Lund, a top Icelandic photographer.
www.portfolio.is/new/chris.html
Ari Magg, photographer based in Iceland.
www.arimagg.com
John McDermott, a San Francisco-based freelance photographer who shoots
globally for corporate, advertising and editorial clients.
www.mcdfoto.com
Richard Morgenstein, a location photographer specializing in
environmental portraiture.
www.morgenstein.com
Michael Reichmann, a world-renowned nature photographer and photographic
educator who is the publisher and primary author of The Luminous Landscape
website.
www.luminouslandscape.com
Chris Sanderson, Lightroom Adventure videographer.
www3.sympatico.ca/chrissand
Sigurgeir Sigurjonsson, one of Iceland's most respected and accomplished
photographers.
http://iceland.elevated.to/
Derrick Story, photographer, author, and O'Reilly's Online Editorial
Director.
www.thedigitalstory.com
Martin Sundberg, an award-winning photographer specializing in
portraiture and extreme sports.
www.martinsundberg.com
About O'Reilly
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
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