Press Release
November 28, 2005
The DAM Book: Digital Asset Management for Photographers:
Sebastopol, CA--Every time you shoot, scan, or store a photograph, you are involved with DAM or digital asset management, which includes every part of the process that follows the taking of the picture through final output and permanent storage. However, most photographers, whether amateurs capturing a vacation, or professionals earning a living, don't really know the best way to systematically and efficiently manage workflow for their photography.
A professional photographer for twenty years, author Peter Krogh explains the whole DAM system in The DAM Book (O'Reilly, US $34.95). He cuts the often overwhelming task of managing digital photos down to manageable size with a solid plan, practical advice, and a workable system for filing, finding, protecting, and re-using photographs.
Having contributed to the development and testing of Adobe Photoshop CS2, Adobe Bridge, and the DNG Raw format, Krogh is uniquely suited to guide you through their use. He designed the book "for anyone who is serious about his or her photographs," promising that "once you understand the concepts that are described here, working with your digital photographs will be simpler, more straightforward, and more secure than you can probably imagine now." Adobe Systems Senior Creative Director Russell Preston Brown agrees, saying, "When I want to look good in front of a demanding crowd of photographers, I never hesitate to steal from this book. Peter Krogh definitely knows what he's talking about."
The DAM Book, produced in full color, will show you how to:
Transition to new, more efficient ways of archiving images
Understand the best methods for filing and storing information, so you can easily and quickly find what you need
Apply metadata and choose useful keywords
Set up a system that will evolve and grow with your needs and technological innovations
Configure the hardware needed for a stable digital archive
Protect yourself against the accidental loss of your images and enable full recovery should a drive failure occur
Leverage AdobePhotoshop CS2 with Adobe Bridge navigational software to improve your workflow
Integrate Bridge, Camera Raw, and Digital Asset Management software
Use cataloguing software to organize your images
Keep track of multiple versions of your images and find the best one quickly
Migrate your existing archive into your new DAM system
Import your film images into your digital archive
Part of O'Reilly's Digital Studio series, The DAM Book will cut down on the time you spend searching your hard drive and file cabinet for a particular image. With the DAM system, you'll be able to assign and track the data content on your photos. And, if you're a professional, the DAM system will assure that your images bear your copyright and contact information, so there will be no more photos circulating in the marketplace unprotected. Professional or dedicated amateurs alike, will wonder how they survived without it.
O'Reilly's Digital Media Resources
The world of digital media continues to expand with possibilities. Digital technology is becoming more accessible and is sparking creativity in a broader audience. Digital media artists--from the hobbyist or pro photographer to the graphics designer and digital video producer, or the DJ to the songwriter and composer--can find a wealth of informative and instructional articles, books, guides, and media content at O'Reilly's Digital Media site. For more creative inspiration, visit: http://digitalmedia.oreilly.com/.
Additional Resources:
The DAM Book
Peter Krogh
ISBN: 0-596-10018-3, 304 pages, $34.95 US
order@oreilly.com
1-800-998-9938; 1-707-827-7000
About O'Reilly
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
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