Description:

From cross-channel engagement to the Internet of Things, context is becoming more complicated for digital design. Drawing from his book, Understanding Context, Andrew Hinton shares insights on taming these challenges with models for how context works, and how users comprehend it. We'll look at models that help us understand the principles behind context, as well as models that help us analyze and create the environments people use.

About Andrew Hinton

Andrew Hinton is an Information Architect at The Understanding Group (TUG). Since the early 90s, he's been helping clients and employers of all shapes and sizes make better information environments. Andrew is co-founder and past board member of the IA Institute, and is a frequent speaker at UX conferences. You can find links to Andrew-related things at andrewhinton.com. Learn more about his book, Understanding Context, at contextbook.com - Twitter: @inkblurt