John Whalen, PhD

Bio

John Whalen has a Ph.D. in Cognitive Science and over 20 years of Human-Centered Design experience. As the lead of psychological insights and innovation at Brilliant Experience, he uses his unique blend of psychology, design thinking, and lean startup techniques to uncover business opportunities and design solutions for Fortune 100, nonprofit, and startup clients. John is a frequent presenter at conferences and a past president of the User Experience Professionals Association in Washington, D.C. His current practice focus is cognitive design—the art and science of harnessing cognitive psychology to understand users, inform design, and create compelling products and services.