"Apple has used nonconformity as a sales pitch; Tekserve lives the
--The New York Times
Sebastopol, CA--The press has called Tekserve Corporation the
iconoclastic Macintosh repair store in New York City, "The Epicenter of
Mac Culture in NYC," "The leader in Apple triage services," and "warm
and eclectic-maybe even a little eccentric."
Unfortunately, not everyone can get down to Tekserve's West 23rd Street
location for the clear, concise, expert Mac troubleshooting advice that
Tekserve's owners dispense. For the rest of us, O'Reilly & Associates
has published the Macintosh Troubleshooting Pocket Guide (US $12.95),
written by the owners of "the world's best Macintosh repair shop."
This slim pocket guide has the answers to frequently asked Macintosh
troubleshooting questions. Imagine the idiosyncratic record store of
the movie "High Fidelity," or the popular "Car Talk" show on National
Public Radio, and you'll have a good idea of this book's flavor.
Tekserve has long provided its customers with a free "Frequently Asked
Questions" document to cover the most common troubleshooting questions.
"We recently discovered this FAQ sheet and realized that--like New York
itself--it was too good to leave just for the New Yorkers," says Tim
O'Reilly. "With the help of David Lerner and Aaron Freimark of Tekserve,
we turned this FAQ sheet into the 'Macintosh Troubleshooting Pocket
The "Macintosh Troubleshooting Pocket Guide" covers the most common
user hardware and software troubles, from disks stuck in drives to lost
files. It's not just a book for Mac OS X (although it includes tips for
OS X and Jaguar, the latest release), but for anyone who owns a Mac of
any type--there are software tips going back as far as OS 6.
Macintosh Troubleshooting Pocket Guide
By David Lerner, Aaron Freimark, Tekserve Corporation
0-596-00443-5, Order Number: 4435
80 pages, $12.95 US, $20.95 CA
O'Reilly & Associates is the premier information source for
leading-edge computer technologies. The company's books, conferences,
and web sites bring to light the knowledge of technology innovators.
O'Reilly books, known for the animals on their covers, occupy a
treasured place on the shelves of the developers building the next
generation of software. O'Reilly conferences and summits bring alpha
geeks and forward-thinking business leaders together to shape the
revolutionary ideas that spark new industries. From the Internet to
XML, open source, .NET, Java, and web services, O'Reilly puts
technologies on the map.