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Centre for Digital Media Canadian Centre for Studies in Publishing

Strategic Sponsor

Qbend

Impact Sponsor

Adobe

Speakers

Haig Armen
Haig Armen

Haig Armen has been designing brands, advertising, and interactive projects for over 15 years. As a producer of CBC Radio 3 2s groundbreaking online magazine, Haig created editorial, design and marketing strategies that have earned CBC a number of international awards. Haig Armen is the founder and creative director of LiFT Studios and holds a position as an Assistant Professor of Design and Dynamic Media at Emily Carr University of Art + Design.

Peter Armstrong
Peter Armstrong

Peter Armstrong is the co-founder of Leanpub, and the author of Lean Publishing, Hello! Flex 4 and Flexible Rails. Peter coined the term "lean publishing," which describes the act of self-publishing anin-progress ebook. He has written a manifesto about lean publishing, and is writing an in-progress ebook about it. Leanpub was founded based on the principles in this manifesto.

Jim Azevedo
Jim Azevedo

Jim Azevedo is the marketing manager at Smashwords, the leading distributor of ebooks serving over 50,000 independent authors, publishers and literary agents. Since 2008, Smashwords has helped authors around the world publish and distribute more than 160,000 titles to retailers such as the Apple iBookstore, Barnes & Noble, Sony and Kobo, as well as to libraries throughout the Unites States.

Peter Cocking
Peter Cocking

Peter Cocking is a Vancouver-based graphic designer and design teacher. His practice has been wide ranging, from annual reports to airline tickets, snack-food boxes to CD packages, corporate identity programs, newspapers, and magazines. Since 2002 he has focused on book and typographic design as the art director of D&M Publishers, the publishers of Douglas & McIntyre and Greystone Books. Peter is the recipient of more than 40 awards for his design work, and as art director has led D&M to more design awards than any other Canadian publisher. Peter has lectured throughout Canada and in the U.S., including at the national conferences of the AIGA and the AAUP, and to the Type Directors Club in New York. In 2009 he became the first Canadian juror at the 'Best Books in the World' competition, held annually in Leipzig, Germany. Peter also teaches at Simon Fraser University.

John Costa
John Costa

John Costa is Chief Technology Officer of S4Carlisle Publishing Services and its wholly owned subsidiary Qbend LLC with US operations in Dubuque, IA headquartered in Chennai, India. With 22 years of digital print and media publishing experience John's focus is customer solutions and innovation, helping publishers create and deliver a truly effective effective multi media educational experience to students and teachers. His challenge, staying ahead of the curve as Educational publishing quickly expands to include instructional redesign, XML first, custom publishing, animation, audio, video, LMS , analytics, content portals and storefronts.

John, a graduate of Drexel University in Philadelphia, has held leadership roles in process automation and redesign, solutions R&D, and business development with AGT, WorldColor, Quebecor, and Quad Graphics. A member of BISG, MPA, BIGNY, he participates in a variety of standards and research committees in XML, eBooks and content structure. He enjoys the opportunity to present and share his knowledge whenever possible.

Roberto Dosil
Roberto Dosil

Roberto Dosil is a founding partner of Stanton Atkins & Dosil, a publishing partnership focusing on Canadian history. He has over 40 years experience as a graphic designer working for the publishing industry.

Born in Buenos Aires, Argentina, Roberto graduated from the polytechnic Escuelas Tecnicas Municipales Raggio with a Diploma in Graphic Design and received a Bachelor in Journalism from the Instituto Superior Mariano Moreno.

Roberto immigrated to Europe in 1969. Over a period of nine years in Spain he designed and produced books for publishing houses in Barcelona and Madrid. His work has been published in North America, Europe, and Asia and exhibited in museums as far a field as Israel and the Czech Republic. He immigrated to Canada in 1978 and in 1999 he completed the Master of Publishing program at Simon Fraser University. Roberto is a faculty member of the Publishing Program at Simon Fraser University, before joining SFU in 2007, he was coordinator of the Graphic Design program at Kwantlen University College, and a sessional instructor at Emily Carr Institute of Art and Design.

Igor Faletski
Igor Faletski

Igor Faletski is the CEO and co-founder of Mobify, an open mobile web platform trusted by industry leaders like Starbucks, Conde Nast, Expedia, lululemon and tens of thousands of developers around the world. Igor was born in Vladivostok, Russia and started Mobify in Vancouver while still attending SFU Computing Science. Besides inventing useful mobile web services, Igor loves swimming and travel.

Jon Festinger Q.C.
Jon Festinger Q.C.

Jon Festinger Q.C. is a senior lawyer and executive with a focus on facilitating creativity in content-based businesses.

Jon arrived in Vancouver in 1981 as a graduate of McGill University Faculty of Law and began his legal career with the law firm Owen Bird. In 1989 he left partnership in that firm to become General Counsel of WIC ("Western International Communications Inc."). In 1997 he became Senior Vice President with CTV Television as well as the founding General Manager of Vancouver Television ("VTV"). Most recently from 2005 to 2010, Jon was Executive Vice-President, Business & General Counsel of the Vancouver Canucks and General Motors Place.

Jon is the author of a text on Video Game Law published by LexisNexis. He has also taught as an Adjunct Professor at the UBC Faculty of Law, University of Victoria Faculty of Law and the UBC Graduate School of Journalism. Champions of the Sport Market named Jon Festinger the Most Valuable Sports Lawyer in B.C. for 2008. He was appointed a Queens Counsel ("Q.C.") by the Province of British Columbia in 2009.

Jon is married and has three children. He is a past Director of the Vancouver Board of Trade and currently a Director of Ronald McDonald House British Columbia and the Simon Fraser University Foundation. He enjoys distance running, sports television and computer auto racing simulations.

Robin Goldberg
Robin Goldberg

Robin Goldberg is Senior Vice President, International, at Blurb. World traveler. Brand builder. Robin's both. She even found a job that combined the two when she was in charge of Global Marketing for Lonely Planet, the largest independent travel publisher. That's where she developed successful strategic partnerships of global proportions. She's been to five out of seven continents, has an MBA from The Wharton School, and she's led marketing efforts at ClickAction, Nestle, and Clorox.

For the past five years, Robin Goldberg has been a part of the executive team driving Blurb's growth - shipping over 1.8 million books in 2011 to seventy countries. Blurb is a creative publishing and marketing platform that enables storytelling and makes it easy to design, publish, share, market and sell professional-quality printed and ebooks. As head of International, she looks after the business outside the U.S. and drives geographic expansion to grow Blurb's global audience.

Robin came to Blurb with experience in book publishing, travel, photography, technology and marketing. Prior to joining in 2007, Robin spent four years traveling the world as SVP Global Marketing for Lonely Planet. And, prior to that Robin held several key marketing roles in technology as well as consumer brand companies such as Nestle, Clorox and ClickAction. Robin obtained her MBA at The Wharton School at the University of Pennsylvania and her BS at the University of California, Berkeley

Kat Meyer
Kat Meyer

TOC conference chair, and community manager, Kat Meyer is a book publishing industry veteran whose background includes 20 years of editorial and marketing experience working for regional and national trade and academic publishers, including: HMH, Communication Skill Builders, the University of Arizona Press, Rio Nuevo Publishers, and many others.

Prior to joining O'Reilly, Kat acted as Chief Content Wrangler for her company, Next Chapter Communications, where she reveled in two of her favorite past times: all things bookish, and all things social media. Among her clients at NCC were: SourceBooks, NetGalley, AllRomanceE/OmniLit, Adaptive Blue, the University of Arizona Press, Poisoned Pen Press, BookSwim, and a little company called O'Reilly media!

Peter Meyers
Peter Meyers

Author and reading experience designer; VP, editorial & content innovation at Citia. I help make reader-friendly digital books. Currently writing: "Breaking the Page: Transforming Books and the Reading Experience" (O'Reilly, 2012)

Ryan Nadel
Ryan Nadel

Ryan Nadel is a writer of facts and fictions and a maker of things with ones and zeros. He brings the experience of a writer for traditional print media publications and a strategist and designer for new media companies. His journalistic work has been published internationally, and he's worked as a producer, strategist and designer with clients such as the Vancouver Olympic Committee, the US Department of Energy, and The Associated Press.

In 2010, he launched 8 Leaf Digital Productions and works on a wide range of products from digital learning platforms to transmedia narratives and gaming. Most notably, he produced and designed the interactive companion to MetaMaus, Art Spiegelman's retrospective on his groundbreaking comic Maus and the digital extensions for the Showcase hit show Continuum including an ARG and 8 issue graphic novel.

He is an instructor at the Vancouver Film School in the Entertainment Business Management program with courses on Transmedia Production and Strategy and Analysis. He is also a faculty advisor at the Centre for Digital Media and was a columnist on business, society and technology for The Mark News.

Suzanne Norman
Suzanne Norman

Suzanne Norman (pubworks@sfu.ca) is the director of the Publishing Workshops at Simon Fraser University, the director of Special Initiatives in the CCSP and coordinator of the Centre for Digital Media's Master Classes. She also teaches PUB 372, The Publishing Process in the Undergraduate Minor program. She is a graduate of Memorial University of Newfoundland (BA) and holds a post-baccalaureate diploma in communications and a Master of Publishing degree (both from SFU). Over the years she has worked as an investigative journalist, a newspaper editor, and an editor of young adult fiction.

Corey Pressman
Corey Pressman

Corey Pressman taught Anthropology for 12 years before leaving teaching to start Exprima Media, a software company dedicated to creating robust and engaging educational experiences for the web and native mobile platforms. Exprima Media is currently working with publishers such as W.W. Norton, John Wiley & Sons, and McGraw Hill to build the future of educational interactive media. Also, under Corey's direction, Exprima Media is participating in the 'global mobile' revolution, developing educational mobile applications for use in less economically developed nations.

Talent Pun

Talent Pun is an Art Director for Loud Crow Interactive, a Vancouver-based developer best known for creating and publishing award-winning interactive children's books, such as Pop-out! The Tale of Peter Rabbit and A Charlie Brown Christmas. Previously, he served as the 2D-designer and manager for the Special Projects Department at Science World, creating hands-on, interactive educational exhibits for children of all ages.

Brett Sandusky
Brett Sandusky

Brett Sandusky is Lead Product Manager at Macmillan New Ventures where he oversees user experience design, agile development of new digital products, eCommerce, research and data analysis, and mobile applications. Formerly Director of Product Innovation for Kaplan Publishing, Brett's expertise also includes digital strategy, product usability, content integration cross-platforms, and digital marketing. He lives in Brooklyn, NY and can be found online at brettsandusky.com.

Tylor Sherman
Tylor Sherman

Tylor Sherman is a software engineer and web technologist who has been building websites for the past 9 years, with a focus on pairing real life interactions with technological requirements. Through this he's become an expert in HTML, and loves figuring out what's behind the scenes to push the web forward.

Monique Sherrett
Monique Sherrett

Monique Sherrett has a passion for all things digital, in particular digital marketing for publishing. She is the founder of Boxcar Marketing, an internet marketing company based in Vancouver BC. As the former internet marketing manager of Raincoast Books, she spearheaded major online marketing campaigns, including promotion of Harry Potter and the creation of the first Canadian-publisher podcast and blog.

Monique has developed websites and online community strategies for several Canadian publishers and trade associations. She is an adjunct professor at SFU, a BookCamp Vancouver organizer, and has practical expertise in web design, email newsletters, search marketing (PPC and SEO), online media relations, and writing for the web. Monique's daily 1-minute marketing tips can be found at youtube.com/boxcarmarketing and her advice on online marketing is available at boxcarmarketing.com/blog or on Twitter @boxcarmarketing

Richard Smith
Richard Smith

Richard Smith research focus is social inclusion (and exclusion) brought on by the introduction of new media. He has an ongoing interest in technology for education, privacy and surveillance in public spaces, online communities, and the wireless information society.

Current research projects include: 1) civic engagement and surveillance environments, 2) privacy issues in the application of mobile technologies to learning and political action, 3) new applications for information technology in support of scholarly publishing, 4) "games" of innovation in the new media industry, and 5) the development of technologies for mobile media-rich urban shared experience - platforms for mobile social software.

With his graduate students, Richard Smith is also working on critical studies of "addictive" on-line games, new communication technology in the home, open source software and social activism, and information technology in support of first nations development and tele-health.

With academic training in communication and law, Dr. Smith has degrees from Carleton University (BA) and Simon Fraser University (MA and PhD). He is a member of the Canadian Communication Association, and the International Association for Management of Technology. He is also the publisher of the Canadian Journal of Communication.

Brenda J. Walker
Brenda J. Walker

Brenda J. Walker is CEO of Act Local Media, a technology company that builds apps and app platforms including EndTap, which helps publishers with merchandising and promotions.

Brandon Yuh

Brandon Yuh a graduate of UBC, is a computer programmer with a passion for mobile application development.

Join Us at the First Mini TOC Vancouver

We've got a well-rounded program for Mini TOC Vancouver, featuring speakers from the Vancouver area as well as speakers who have frequented our TOC in New York program.

100 lucky participants (50 in each workshop) will get to choose between our "Tech Workshop" and our "Secrets to Ebook Success" day-long workshops. The Tech workshop will include sessions on HTML5, and OpenSource tools for mobile publishing. The Secrets to Ebook Success will feature a 1/2 day ebook publishing primer (including best practices for ebooks), and a 1/2 day on Social Media, online marketing, and promotional strategies for ebooks and book apps.

Mini TOC Vancouver will be topped off by the first ever TOC Vancouver Ignite spotlighting 10 brave local souls willing to share their innovative, world-altering (or potentially world-altering) bookish/techy/artsy stories in a breath-takingly brisk format! Learn more and find out how to submit an Ignite proposal.

At Mini TOC, the presentations are just the jumping off point for discussions that involve everyone in attendance. We mix up the format so there will be some "thinky" idea-oriented sessions where presenters will lead discussions post-preso — and some "do-y" technical Q+As, where attendees can ask the experts on things like digital conversion, layout, and UX. It's BookCamp, meets unconference, meets TOC.


Mini TOC Vancouver Schedule:


Friday, October 19 to Saturday, October 20

TimeSession
9:30 - 10:00amCheck-in, Coffee, and Networking
10:00am - 1:00pmHTML 5 Applied (Tylor Sherman)
10:00am - 1:00pmSecrets to Ebook Publishing Success, Pt. 1 - ebook primer and best practices (Jim Azevedo)
1:00pm - 2:00pmLunch
2:00 - 5:00pmMobile Publishing using Open Source tools (Haig Armen)
2:00 - 5:00pmSecrets to Ebook Publishing Success, Pt. 2 - Social media, online marketing, and promotional strategies for ebooks (Brett Sandusky)

Saturday, October 20

TimeSession
9:00 - 10:00amCheck-in and Coffee
9:30 - 09:40amWelcome and Announcements (Suzanne Norman, Kat Meyer)
9:40 - 10:10amOpening Keynote: Corey Pressman (Exprima Media), "From Caves to Clouds: The Journey to Contentopia"
10:10 - 10:55amDesigning for Multiple Screens (Igor Faletski)
10:55 - 11:40amDisrupting Academic Publishing One Mobile App At A Time: the OJS mobile app (Richard Smith and Brandon Yuh)
11:40am - 12:25pmDigital Meets Traditional (Ryan Nadel)
12:25 - 12:30pmQbend (John Costa)
12:30 - 1:25pmLunch
1:25 - 1:55pmLean Publishing (Peter Armstrong)
1:55 - 2:25pmDiscovery in the App Marketplace (Brenda J. Walker)
2:25 - 2:55pmPublishing, the Continuing Evolution: New Opportunities in Getting Stories Created and Out to Audiences (Robin Goldberg)
2:55 - 3:40pm"To e-, or Not to e-": Book Designers Discuss the Pros, Cons, and In-betweens of eBooks (Peter Cocking, Roberto Dosil, and Talent Pun)
3:40 - 3:55pmBreak
3:55 - 4:25pmRights of Creation: Legal Conundrums & Ethical Paradoxes (Jon Festinger)
4:25 - 5:00pmClosing Keynote - Peter Meyers (Citia), "The Downside of Digital Devices"
5:00 - 5:30Reception
5:30 - 6:00IGNITE

We hope you can join us for this very special Mini TOC Vancouver.

Register now

When:


Friday, October 19, 2012: 9:00am - 5:00pm (Workshops)
Saturday, October 20, 2012: 9:00am - 5:00pm (Conference)

Where:


Centre for Digital Media (map)
685 Great Northern Way
Vancouver, BC V5T 1E1
Canada

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Sponsorship Opportunities:


For information on exhibition and sponsorship opportunities at the conference, contact Scott Harvey at scotth@oreilly.com

What is a Mini TOC?

So, you may be asking yourself, what is a mini TOC? Well, for one - it's smaller than the "big" TOC held in New York every year. The attendance for Mini TOC's is limited - at Mini TOC Vancouver, we'll have a maximum crowd of 300 smart, engaging bookish, techy people. And small is good. While the focus at Mini TOC is on the intersection of technology and publishing — just like at the "big" TOCs — at Mini TOC, the crowd is small, the atmosphere is intimate and informal, and all the emphasis is on attendees and presenters sharing the conversations.

The other thing that makes a mini TOC different — regional focus. Mini TOCs put a special spotlight on a region's publishing and tech scenes. By putting local movers and shakers on stage, we hope to let the global publishing world know there are exciting things happening in Vancouver.

At Mini TOC, the presentations are just the jumping off point for discussions that involve everyone in attendance. We mix up the format so there will be some "thinky" idea-oriented sessions where presenters will lead discussions post-preso — and some "do-y" technical Q+As, where attendees can ask the experts on things like digital conversion, layout, and UX. It's BookCamp, meets unconference, meets TOC.