Speakers

Abbey Gaterud

Abbey Gaterud teaches book and digital design and production in Portland State University's graduate degree in Book Publishing and is the assistant publisher of Ooligan Press. She also runs a small literary press dedicated to road stories of all kinds, Blueroad Press.

Amanda Gomm
Amanda Gomm

Amanda Gomm Seattle-born, techy, book nerd, and perfectionist, Amanda received Master's degree in Book Publishing from Portland State University. A lifelong obsession with art, marketing statistics, and digital trends led her to realize the potential for ebooks to entertain and inspire readers instead of annoying and frustrating them in the way they often do. Partnering with design-savvy tech guru Tom McCluskey, Amanda co-founded Digital Bindery to solve digital publishing problems with particular attention to the artisan aesthetic.

Marshall Kirkpatrick
Marshall Kirkpatrick

Marshall Kirkpatrick is Co-Editor and Vice President of Content Development at ReadWriteWeb, one of the top technology news blogs on the Internet and syndicated daily online by the New York Times. Marshall has established himself as one of the web's leading voices on bleeding edge technology thanks to his ability to find signal buried in real-time noise — primarily through the use of innovative research systems built for crowdsourced data mining and first mover's advantage. He lives in Portland, Oregon with his wife, two dogs, and two cats.

John Labovitz
John Labovitz

John Labovitz created the "e-zine-list," a comprehensive directory of electronic magazines in the early 1990s, and later served as technical director for O'Reilly's Global Network Navigator, the first commercial web publication. He has been active in print & electronic publishing for nearly three decades. He is a designer/typographer, computer programmer, photographer, and contrarian technologist, living mostly in Portland, Oregon.

Josh Mullineaux
Josh Mullineaux

Josh Mullineaux is the Co-Founder and CEO of Highlighter.com. Highlighter is the ultimate engagement tool that allows readers to Highlight, Share, Comment and Save snippets of text and/or images. A northwest native and entrepreneur living in Seattle, Josh has been working with web publishers for over 4 years and hopes to bring web technologies and tools to the publishing world to help bring authors and readers together.

Corey Pressman
Corey Pressman

Corey Pressman taught Anthropology for 12 years before deciding to enter the software universe in 2006. As a professional educator, Corey was always interested in, yet disappointed with the educational technology that publishers were offering. Convinced that more could be done to create effective computer-based educational experiences, Corey started Exprima Media, a software company dedicated to creating robust and engaging educational experiences for the web and native mobile platforms.

Exprima Media is currently working with book publishers such as Pearson Education, W.W. Norton, John Wiley & Sons, and McGraw Hill to build the future of educational media. Also, under Corey's direction, Exprima Media is participating in the 'global mobile' revolution, developing educational mobile applications for use in less economically developed nations.

Todd Sattersten
Todd Sattersten

Todd Sattersten is the founder of BizBookLab, a company that helps publishers and authors identify, develop, and launch business books around the world. He is the former president of business book retailer 800-CEO-READ and the co-author of The 100 Best Business Books of All Time. He just launched "Every Book Is A Startup", a Real Time project with O'Reilly Media.

Matthew Stadler
Matthew Stadler

Matthew Stadler is the author of five novels, including Allan Stein and Landscape: Memory and former literary editor of Nest Magazine. His work has earned the Whiting Writers Award, American Academy of Arts and Letters Rosenthal Prize, Lambda Literary Award, and Guggenheim, Howard Foundation, and United States Artists fellowships, among many other prizes.

Dennis Stovall

Dennis Stovall is the coordinator of book publishing curriculum at Portland State University and is the publisher of Ooligan Press, the publishing house staffed by graduate students enrolled in the publishing program. He comes to PSU from Blue Heron Publishing, which he and his wife, Linny, founded. Dennis has won numerous awards and recognition for book design, contributions to the literary community, and excellence in writing. He has served on the boards of the Pacific Northwest Writers Association, Literary Arts, Inc., the Oregon Writers Colony, the Northwest Association of Book Publishers, and the Oregon Publishers Industry Alliance.

miniTOC Portland Is a Wrap

Find more conferences at conferences.oreillynet.com.


O'Reilly Media presents miniTOC Portland

A one day event of conversation focusing on Portland's thriving publishing, tech, and bookish-arts community.

We invite you to join us for the first annual miniTOC Portland — and our first regional TOC event ever!

miniTOC Portland provides an opportunity for Portland's publishing and tech luminaries to share how they are forging ahead in the publishing/tech/content space. The best and brightest of PDX's art, business, craft and technology leaders will be gathered for a day of collaboration and connecting around their shared love of the bookish.

The program features some of the Portland publishing scene's most innovative thinkers and doers, with sessions including:


Sustainability in Publishing

(Dennis Stovall and Abbey Gaterud of Ooligan Press)

Sustainability is more than paper and ink. It's about weighing the environmental, economic, and cultural factors affected when we make books. How does a publisher work toward a sustainable organization and, therefore, future? What kinds of publishing are we sustaining?

Designing the Digital Means: The New Role of the Publisher

(Corey Pressman from Exprima Media)

The florescence of interactive platforms offers publishers a unique opportunity. Publishers, as content providers, must now distribute their content in unique interactive contexts. We advocate that publishers should actively produce these contexts themselves. Through good brainstorming, user-centered design, and the application of interaction design principles, publishers can lead us into an era of progressive e-reading design. By designing the means of digital distribution, publishers can themselves provide effective curated experiences.

The Book as a Startup

(Todd Sattersten)

Book publishing has more new product introductions that any other industry on the planet. Add to the mix the technological disruption of the last five years and the need to bring entrepreneurship back to book publishing has never been greater.

Losing beauty: What's wrong with eBooks

(John Labovitz)

The eBooks revolution, like the web revolution before it, has brought us to the rough edge of the past half-millenium of publishing. But what have we sacrificed in return for shiny new technology and virtual distribution networks? In this presentation, we will look at other transitional (and transitory) times in the history of books & publishing, and try to learn their lessons — again.

An Artisanal Approach to Digital Publication

(Amanda Gomm of Digital Bindery)

As publishers, we spend a lot of time choosing typefaces and formats, kerning and justifying, and setting margins, then throw it all out the window when it comes to ebooks. Understanding the constraints of the medium and accepting the ebook as its own unique art form will allow digital publishing to move from mass-produced product back into the realm of book as art. I will discuss the decisions that must be made to create a readable and design-sound ebook.

Attending to the Social Life of the Book

(Matthew Stadler of Publication Studio)

Despite the solitary nature of writing literary culture has always been at it's core intensely social. From 17th century printer/publishers of London and Amsterdam to the legendary bookshops of 20th century New York and Paris, readers have gathered in small shops to find the books that mattered to them. Their numbers have been tiny and their impact has been inestimable. With one-at-a-time POD production of books now an economic reality, publishers have an opportunity to return to this core formation of literary culture. But how? What makes the social life of the book mean something and last? Matthew Stadler and Publication Studio (now a six-city network of independently producing storefronts) are road-testing that essential question with real events that try and catalyze the public that makes a book's meanings and a writer's income.

Publishing on the Web or Publishing for Specific Devices or Formats

(Joshua Mullineaux of Highlighter.com)

Small devices have taken over our lives&helip; and rightfully so! The iPad, iPhone, and Kindle are fantastic consumer electronics, and publishers have taken note, but how are we supposed to publish for all of these devices? Kindle-specific formatting; $50,000+ for developing an app; etc, etc. All are daunting aspects of the ever-changing publishing industry today.

One thing that has stayed consistent and will get even better with the adoption of HTML5, is the web. All of our favorite consumer devices, plus our laptops and home computers have access to the Internet. So what advantages does publishing online have vs creating a device-specific app? Are there any downfalls to just publishing online? Josh will touch on all of these topics, and answer questions from publishers, authors, and the tech-curious about how to publish for that environment.

We'll be adding additional speaker and presentation information as it becomes available, but suffice it to say this will be a wonderful day with ample opportunity throughout to mix, mingle and get to know fellow members of Portland's publishing community.


We hope you can join us for this very special miniTOC Portland.

When:
Wednesday, July 27, 2011 from 8:30 PM - 5:30 PM (PT)

Where:
Ecotrust Natural Capital Center
Billy Frank, Jr. Conference Center
721 NW Ninth Ave.
Portland, OR 97209