Speakers

Maya Bisineer
Maya Bisineer

Maya Bisineer is the founder of Memetales - a children's book publishing platform and gamified mobile reader. Maya has worked for over 13 years in the field of technology as software developer, architect, consultant and product developer. Maya is an entrepreneur and Memetales is her second startup. Maya graduated with a Masters in Engineering from The Ohio State University and an MBA from The Fisher College of Business. Maya has been recognized as one of the top business women on twitter in Seattle as well as a women tech founder by Women20

Jan Bozarth
Jan Bozarth

Jan Bozarth has produced and written award-winning children's products for 25 year for companies like Mattel, Simon and Shuster Interactive, Viacom, Warner Brother. She has merged her skills in writing music, dance, theater, film, and design to become a leader in transmedia. She is the author of the 8 book series, The Fairy Godmother Academy, published by Random House. Jan is currently developing and releasing the Fairy Godmother Academy brand for preteen girls in book, video, music, toy, and game formats.

James Caras
James Caras

James Caras is the founder and CEO of Sapling Learning, an innovative online learning company focused on the problem-solving disciplines of Science, Mathematics, Engineering, and Economics. Sapling produces rich, interactive learning experiences and innovative educational assessment and learning platforms.

Rachel Chou
Rachel Chou

Rachel Chou is the Chief Marketing Officer for Open Road Integrated Media. In this role she bridges the traditional world of book marketing with the dynamic, fast-paced world of digital media.

Josh Clark
Josh Clark

Josh Clark is a designer specializing in mobile design strategy and user experience. He's the author of Tapworthy: Designing Great iPhone Apps and Best iPhone Apps, and he's a regular speaker at international design conferences including SXSW, Webstock, Future of Web Design, and many others. Josh's outfit Global Moxie offers consulting services and workshops to help media companies, design agencies, and creative companies build tapworthy mobile apps and effective websites.

Owen Egerton

Novelist and screenwriter Owen Egerton is the author of the short story collection How Best to Avoid Dying, the novel The Book of Harold: The Illegitimate Son of God and the play The Other Side of Sleep. As a screenwriter, Egerton has worked with Warner Brothers, Fox, Disney and more. Egerton is an award winning comedy performer who frequently appears at the legendary Alamo Drafthouse. The Austin Chronicle named Egerton Austin's favorite writer in 2007, 2008, and 2010.

P. J. Hoover

P. J. Hoover first fell in love with Greek mythology in sixth grade thanks to the book Mythology by Edith Hamilton. After a fifteen year bout as an electrical engineer designing computer chips for a living, P. J. decided to take her own stab at mythology and started writing books for kids and teens. P. J. is a member of The Texas Sweethearts & Scoundrels. When not writing, P. J. spends time with her husband and two kids and enjoys practicing Kung Fu, solving Rubik's cubes, and watching Star Trek. Her first novel for teens, Solstice, takes place in a Global Warming future and explores the parallel world of mythology beside our own.

Jason Illian
Jason Illian

Jason Illian is the Founder and CEO of Rethink Books, an innovative group and social reading technology based in Dallas, TX. Jason has over 10 years of digital publishing experience and has raised over $30M in capital for startups. Prior to Rethink Books, Jason was the CEO of Big Jump Media, the holding company for Godtube.com, a Christian video sharing service that sold to Salem Communications.

Clay Johnson
Clay Johnson

Clay Johnson is the author of The Information Diet: A Case for Conscious Consumption and director of engagement for Expert Labs. He was the co-founder of Blue State Digital, the firm that built and managed Barack Obama's online campaign for the presidency in 2008. After leaving Blue State, Johnson was the director of Sunlight Labs at the Sunlight Foundation, where he built an army of 2000 developers and designers to build open source tools to give people greater access to government data. He was awarded the Google/O'Reilly Open Source Organizer of the year in 2009, was one of Federal Computing Week's Fed 100 in 2010, and won the CampaignTech Innovator award in 2011.

Richard Nash
Richard Nash

Richard Nash is an independent publishing entrepreneur—VP of Community and Content of Small Demons, founder of Cursor, and Publisher of Red Lemonade,. For most of the past decade, he ran the iconic indie Soft Skull Press for which work he was awarded the Association of American Publishers' Miriam Bass Award for Creativity in Independent Publishing in 2005. He's edited and published several books which landed on bestseller lists. Last year the Utne Reader named him one of Fifty Visionaries Changing Your World and Mashable.com picked him as the #1 Twitter User Changing the Shape of Publishing. He has spoken on the history and future of writing, reading and publishing around the world.

Ed Nawotka
Ed Nawotka

Ed Nawotka is the founder and editor-in-chief of PublishingPerspectives.com, the international publishing journal that is commonly referred to as "the BBC of the book business." He lives in Houston.

Brian O'Leary
Brian O'Leary

Brian O'Leary is founder and principal of Magellan Media, a management consulting firm that works with publishers seeking support in content operations, benchmarking and financial analysis. O'Leary writes extensively about issues affecting the publishing industry. With Hugh McGuire, he is editing "Book: A Futurist's Manifesto", a collection of forward-looking essays on publishing that is being published in three parts by O'Reilly Media. O'Leary is also the author of a research report on the impact of free content and digital piracy on paid book sales, as well as the editor and primary contributor for a study of the use of XML in book publishing. Both reports were published by O'Reilly Media in 2009.

Neal Pollack

Author of a half-dozen books of fiction and nonfiction. Frequent contributor to the American and British editions of Wired, and many other publications.

Jeff Potter
Jeff Potter

Jeff Potter has done the cubicle thing, the startup thing, and the entrepreneur thing, and through it all maintained his sanity by cooking for friends. He studied Computer Science and Visual Art at Brown University.

Miral Sattar
Miral Sattar

Miral Sattar loves new media, and has worked in the media industry for 10 years. Her mission is to innovate the publishing industry with technology using Bibliocrunch.com. Ms. Sattar has several years of product development and product experience at TIME. Ms. Sattar has written for a variety of publications including TIME, Jane, and Metro NY. She has a MS in Publishing (Digital + Print Media) from NYU and a BS from Columbia University in Electrical Engineering and Computer Science.

Todd Sattersten
Todd Sattersten

Todd Sattersten is the past president of 800-CEO-READ and co-author of The 100 Best Business Books of All Time. Latest project is Every Book Is a Startup: The New Business of Publishing (O'Reilly, 2011)

Kerry Skemp
Kerry Skemp

Kerry Skemp has alternated between publishing and technology for most of her career, moving from an internship at Timber Press to support and writing roles at Apple and various internet startups. She edited Bostonist.com while earning her Master of Arts in Publishing and Writing from Emerson College, where she completed a master's project on online commentary. Kerry currently works on a mobile marketing startup that aims to connect the real world and mobile devices.

Clay Smith
Clay Smith

Clay Smith is the literary director of the Texas Book Festival. When not eyeing literary trends and programming writers for the Texas Book Festival (Oct. 27-28 this year), he writes for the Sundance Film Festival website, among other outlets.

Amanda Eyre Ward

Amanda Eyre Ward is a graduate of Williams College and the University of Montana. She is the author of one collection of short stories and four novels, most recently Close Your Eyes, which won the Elle Lettres Prize for Book of the Year and was a Kirkus Best Book of the Year. Her work has been published in 15 countries and optioned for film and television. Amanda lives in Austin with her family.

Allen Weiner
Allen Weiner

Allen Weiner has more than 30 years of experience as an analyst, writer, editor, publisher, bookseller and broadcaster. He has written about media trends in daily newspapers and magazines since 1976. He is currently a research VP for Gartner's media industry advisory group. Allen built and managed the first daily newspaper site on the Web, The Gate.

Megan Winget
Megan Winget

Megan Winget is an Assistant Professor at the University of Texas at Austin, where she conducts research and teaches classes in taxonomy development and emerging issues in new media curatorship. She also has a consulting business focused on description, search, and digital strategy for content-centric institutions like publishing, museums, and libraries.

Hosts

Bob Carlton
Bob Carlton

Bob Carlton loves readers, writers & the digital world that is emerging around us. In his more than 25 years in publishing, Bob has been an author, an avid reader — as well as playing executive roles at the forefront of digital publishing. He was part of the launch team for CourseSmart, the leading e-book company in higher education, which was founded and supported by the five leading publishers.

Kat Meyer
Kat Meyer

Kat Meyer is a long time veteran of the book publishing industry whose background includes both editorial and marketing experience working a diverse array of regional and national trade and academic publishers, including: Harcourt Brace, Communication Skill Builders, the University of Arizona Press, Rio Nuevo Publishers, and the RGU Group. Prior to joining O'Reilly as co-chair for the Tools of Change conference, Kat was Chief Content Wrangler of Next Chapter Communications, where she reveled in two of her favorite past times: all things bookish and all things social media.

Mini TOC Austin is a Wrap

Thank you to everyone who joined us in Austin. Happening right before SXSW, O'Reilly Tools of Change presents Mini TOC Austin, a one day event focusing on Austin's thriving publishing, tech, and bookish-arts community.

What is a Mini TOC?

So, you may be asking yourself, what is a mini TOC? Well, for one - it's small. The attendance for Mini TOCs are limited - at Mini TOC Austin, we'll have a maximum crowd of 200 smart, engaging bookish, techy people.

And small is good. While the focus at mini TOC is on the intersection of technology and publishing -- just like at the "big" TOCs, at Mini TOCs, the crowd is small, the atmosphere is intimate and informal, and all the emphasis is on attendees and presenters sharing the conversations.

At Mini TOC Austin, the presentations are just the jumping off point for discussions that involve everyone in attendance. We mix up the format so there will be some "thinky" idea-oriented sessions where presenters will lead discussions post-preso -- and some "do-y" technical Q+As, where attendees can ask the experts about things like digital conversion, layout and UX. It's FOO Camp meets BookCamp, meets unconference, meets TOC, meets (sorta kinda) MakerFaire.

The other thing that makes a Mini TOC different -- the regional focus. Mini TOCs put a special spotlight on a region's publishing and tech scenes. At Mini TOC Austin, there'll be plenty of Austinites and Texans leading sessions that explore the work they're doing in the publishing and tech spaces. By putting local movers and shakers on stage, we hope to let not just Austin, but the global publishing world know -- Texas has a lot of cool bookish/techy folks!

Mini TOC Austin Schedule

TimeSession
9:30 - 10:00amCheck-in, Coffee, and Networking
10:00 - 10:30amThe Seven Deadly Myths of Mobile (Josh Clark)
10:30 - 11:00amSoLoMoBo: Connecting with books on the go (Kerry Skemp)
11:00 - 11:30amSocial, Mobile, and Cloud Publishing -- A Glimpse of the Future (Jason Illian)
11:30 - 12:10pmThe DI(Almost)Y Author Marketing Platform (Jeff Potter and Clay Smith)
12:10 - 12:50pmTransmedia: A Love Story (Jan Bozarth) An organic move into the future of storytelling that blends forms and learning styles; Enhanced book evolving into transmedia (Allen Weiner)
12:50 - 1:30pmWhat We Talk About When We Talk About Publishing (Neal Pollack, Clay Smith, and Ed Nawotka)
1:30 - 2:00pmPizza Lunch Break
2:00 - 2:40pmGender Diversity - Can Publishing Help Bridge the Tech Gender Gap? (Rachel Chou, Miral Satar and Maya Bisineer)
2:40 - 3:00pmThe Book As A Startup (Todd Sattersten)
3:00 - 3:20pmMisguided Connoisseurs: STEM Digital Learning and the Textbook (James Caras)
3:20 - 3:45pmIt's All About The Metadata How instituting robust data and metadata management plans can help sell content, streamline workflow, and expand your business (Megan Winget)
3:45 - 4:10pmThe Opportunity in Abundance (Brian O'Leary)
4:10 - 4:35pmNon-Directed Discovery/Following Your Nose (Richard Nash)
4:35 - 5:00pmThe Information Diet (Clay Johnson)
5:30 - ?:??pmTweetup at Shakespeare's Pub (314 E. 6th St.)

The only thing missing from the equation now is you. If you want to join us for a super fun and interestingly bookish kickoff to SxSWi, sign up to be a part of Mini TOC Austin. Attendance is limited, so register soon.


We hope you can join us for this very special Mini TOC Austin.

Register now

When:
Friday, March 9, 2012 from 9:30 AM - 5:30 PM (CT)

Where:
St. David's Episcopal Church (map)
301 E. 8th Street
Austin, TX 78701