Sebastopol, CA—How can Facebook help you promote your brand, products, and services? With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book (O'Reilly Media, $19.99 USD) shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.
"Facebook is today what websites were 10 years ago—it's a relatively "new" thing, but your customers expect you to be there, and your competitors know this. To younger generations, it's especially odd to see a company NOT using Facebook. In short, you can't afford not to be on it," notes expert Alison Zarrella, coauthor with her husband, Dan. "After reading this book, readers will have a clear map of what they can do on Facebook and where to start. They'll know what they can do on their own, and what they might need a little help with."
Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.
The Facebook Marketing Book will show you how to:
For a review copy or more information please email peyton@oreilly.com. Please include your delivery address and contact information.
Additional Resources
For more information about the book, including table of contents, author bios, and cover graphic, see: http://oreilly.com/catalog/0636920010272
The Facebook Marketing Book Publisher: O'Reilly Media By Dan Zarrella, Alison Zarrella Print ISBN: 9781449388485 Ebook ISBN: 9781449388492 Pages: 288 Print Price: $19.99 Ebook Price: $15.99 order@oreilly.com 1-800-998-9938 1-707-827-7000 |
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