Sebastopol, CA—So you've got an idea for an iPhone app—along with everyone else on the planet. Now, with Tapworthy (O'Reilly Media, $39.99 USD), you can learn to set your app apart with elegant design, efficient usability, and a healthy dose of personality. This lively, accessible guide by expert Josh Clark shows you how to design exceptional user experiences for the iPhone and iPod Touch through practical principles and a rich collection of visual examples.
"This book isn't aimed (only) at geeks. Tapworthy is a lively guide to the design and psychology and ergonomics of the iPhone and its apps," explains Josh Clark, also the author of Best iPhone Apps. "Designing for a handheld device that works by touch is entirely different from designing any other kind of software interface. My hope is that the book helps establish a common vocabulary that helps geeks and civilians—designers and clients—speak in the same tongue about great apps."
Indeed, adds Clark: "This mission is simple enough: when everyone around the table understands the ingredients of tapworthy apps, more apps will be tapworthy."
Whether you're a designer, programmer, manager, or marketer, Tapworthy teaches you to "think iPhone" and helps you ask the right questions—and get the right answers—throughout the design process. You'll explore how considerations of design, psychology, culture, ergonomics, and usability combine to create a tapworthy app. Along the way, you'll get behind-the-scenes insights from the designers of apps like Facebook, USA Today, Twitterrific, and many others.
With this book, you will:
"I'm blown away by Josh Clark's deep understanding of the iPhone user experience. This is an important read for everyone thinking about iPhone apps."
—Jürgen Schweizer, Founder of Cultured Code
"It's rare to find a person like Josh Clark who speaks so intently to the topic of interface design and mobile devices."
—John Maeda, President of Rhode Island School of Design
"Having been completely immersed in iPhone UI design for the past 2+ years, and even writing on the subject myself, I was excited to review an early copy of Tapworthy, but didn't expect any grand revelations. Boy, was I wrong. Tapworthy not only summed up just about everything I think I know about iPhone User Interface design, but challenged me to think about the typical iPhone user in new ways. This book is an invaluable resource to ANYONE working on mobile apps."
—David Barnard, Founder of App Cubby
For a review copy or more information please email email@example.com. Please include your delivery address and contact information.
Josh Clark is a designer, developer, and author specializing in iPhone user experience. His company Global Moxie offers workshops and consulting services to help creative companies build tapworthy iPhone apps and effective websites. Josh is also author of Best iPhone Apps: The Guide for Discriminating Downloaders and the book's popular companion site at iphoneapps.oreilly.com. He's also the creator of Big Medium, friendly software that actually makes it fun to manage a Web site. You can find Josh on the web at globalmoxie.com and on Twitter at @globalmoxie.
For more information about the book, including sample content, full table of contents, author bio, and cover graphic, see: http://www.oreilly.com/catalog/0636920001133.
For a sample of the book's big-picture design ideas, see author Josh Clark's blogpost on answers.oreilly.com.
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
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