How do you get your book in front of the right person? Who's the right person, anyway? Is there anything to all this social media stuff?
So much of what we hear about blogging, podcasting, social networks, and the rest of the social media toolkit seems to be arbitrary, overly time-consuming, pie-in-the-sky. We might hear the occasional good strategy, but rarely do we understand how to put it into action. And how much will any of this cost you in resources and money?
Meet with Chris Brogan for a not-too-techy and not-too-light dive into the world of social media from the mindset of a publisher. Learn how he views the tools and how they apply to the work that you have on your plate for 2009. Leave the presentation with at least three things that will give you immediate results.
This live, online event is sponsored by "Start with XML (why&how)," an industry-wide project to understand and spread the knowledge publishers need to move forward with XML. For more information, visit toc.oreilly.com/startwithxml.
This is part of a series of live webcasts for the publishing industry from O'Reilly's Tools of Change for Publishing.
Date: Tuesday, Dec. 16 at 10am PST
Cost: Free
Duration: Approx. 90 minutes
Meeting link: http://oreilly.com/go/socialmedia
Questions? Please send email to webcast@oreilly.com
Chris Brogan is a ten-year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com, a blog in the top 20 of the Advertising Age Power150 list, and in the Top 100 on Technorati.
Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value. He recently became president of New Marketing Labs, a social media agency.
About TOCDriven by the Internet, technology is fundamentally transforming publishing. Creation, development, production, distribution, and consumption have all been touched by the changes and challenges that have accompanied the greatest shifts in publishing since the printing press. Which technologies are important? Which provide exciting business opportunities? And what are the strategic questions you need to consider in adopting new models?
O'Reilly's Tools of Change for Publishing division seeks to connect the people, companies, and organizations asking and answering the questions that will define the future of publishing. (TOC is a nod to the term publishing vets will recognize as referring to the Table of Contents of a book -- a deliberate choice signaling our intent to set the agenda for the future of publishing.)
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
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