"The most important aspect about virtual worlds to note is that we're very early in the life of such worlds," notes Jimmy Guterman in his introduction to Virtual Worlds: A Business Guide, the latest O'Reilly Radar research report. "Over the past year, some parts of the business and technology press have championed the form--'BusinessWeek' ran a notorious cover story profiling a Second Life entrepreneur--while others have jumped on the form's current limitations to dismiss it as an entire category."
Virtual Worlds: A Business Guide publicly presents the research of the O'Reilly Radar team on this subject for the first time, revealing more about Second Life than has previously been known: who's using it, how it's being used, how the in-game economics work, and more. The Radar team considers Second Life and other virtual worlds from a variety of angles and discusses both their promise and their challenges, with answers to questions such as: What's the real business opportunity in Second Life and other virtual worlds? What trends and innovations point the way to success? Why have some high-profile virtual worlds flopped?
The report examines the phenomena of virtual worlds and their growing popularity, beginning with a comprehensive, in-depth look at Second Life that covers usage and engagement data, economic activity, governance and intellectual property, hot buttons such as griefing and cyber sex, demographics, and in-world popular sites. Other topics include:
In this unique examination of virtual worlds, the Radar team assesses what businesses are doing now, lays out success strategies for doing business in virtual worlds, and explains why the Radar team itself is bullish on the future of virtual worlds. There is one thing we can know for sure, the team reports: regardless of whether Second Life turns out to be boom or bust, virtual worlds are here to stay.
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For more information about the report, including a summary, cover graphic, and excerpt see: http://radar.oreilly.com/research/virtual-world-report.html
Virtual Worlds: A Business Guide
An O'Reilly Radar Report
by Ben Lorica, Roger Magoulas, and the O'Reilly Radar Team
March, 2008 $249.00, 41 pages PDF
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
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