There are plenty of rumors, myths, and semi-myths about Flash and SEO floating around on the Web. The following are some facts about Flash content on the Web.
Many, if not most, people in the world of web design think Flash content is not searchable. Are they right? It really depends on what you mean by “searchable.” At the time of this writing, search engines Google and Yahoo! are able to index text compiled into a Flash movie, as well as any HTML code that is automatically generated by Flash. And although Flash movie itself is not extremely searchable, any content inside a Flash movie can still be made very visible by using the right tactics.
Google indexes SWF files
on the Web. In Google, you can search specifically for SWF files by
filetype:swf + "search
example", and the results will search page URLs and static
text in Flash movies. The problem with using this method for Flash
SEO is that users are unlikely to perform a search for a particular
file type to find your site. Further, the pages found in a Google
search are links to actual SWF files, not HTML pages, so you have
significantly less control over what the user will see even if they
do end up finding your Flash movie.
In Flash, for a few versions now, you have been able to add metadata information like a title and description to your Flash movies. This metadata gets embedded in your Flash movies to make them potentially visible to search engines. Sadly, SEO in Flash isn’t that easy, because search engines don’t currently index this information.
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