Book description
How do you create a truly unique digital product that has potential to disrupt the market? Or one that serves as a much better alternative to current solutions? This collection of chapters from several published and forthcoming books in the O’Reilly Design Library focuses on a project’s critical early phase, when you and your team are defining a product strategy for delivering real value to users and stakeholders alike.
With excerpts from books on lean methodology and UX strategy, this free Design sampler explains several methods for creating a cohesive plan based on deep understanding of your customers and business model. You’ll also get advice for building in-house digital/experience design teams. Discover how the O’Reilly Design Library delivers knowledge and advice you need to expand your skillset and stay current with best practices in UX design.
This collection includes:
- UX Strategy—Chapter 2: The Four Tenets of UX Strategy
- Lean Analytics—Chapter 5: Analytics Frameworks
- Lean Analytics—Chapter 7: What Business Are You In?
- Running Lean, Second Edition—Chapter 10: Get Ready to Measure
- Lean UX, First Edition—Chapter 3: Vision, Framing, and Outcomes
- Designing with Data, Early Release—Chapter 2: Business Matters
- Org Design for Design Orgs, Early Release—Chapter 2: Realizing the Potential of Design
Publisher resources
Table of contents
- Preface
- I. UX Strategy
- 1. The Four Tenets of UX Strategy
- II. Lean Analytics
- 2. Analytics Frameworks
- 3. What Business Are You In?
- III. Running Lean, 2nd Edition
- 4. Get Ready to Measure
- IV. Designing with Data
- 5. Vision, Framing, and Outcomes
- V. Designing with Data
- 6. Designing with Data
- VI. org Design for Design Orgs
- 7. Org Design for Design Orgs
Product information
- Title: Designing for Product Strategy
- Author(s):
- Release date: May 2016
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781491962572
You might also like
book
The Designer's Guide to Product Vision: Learn to build your strategic influence to shape the future
Today, design is a critical business competency, and designers need to play a leadership role. This …
book
UX Strategy
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until …
video
UX Strategy
User experience strategy entails a blend of business strategy and UX design, but until now, there …
video
Using Analytics to Inform Product Design
Online product performance data is everywhere, but how can product managers put it to work to …