Search Engine Optimization



O'Reilly Found Conference - SEO for Web Development, June 09 - 11, 2009, ...

O'Reilly Found, The Search Acquisition and Architecture Conference.

[Publish Date: June 09, 2009]

The Art of SEO, 1st Edition

The Art of SEO, 1st Edition

By Eric Enge, Stephan Spencer, Rand Fishkin, Jessie C Stricchiola

If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines a...

[Publish Date: October 2009]

SEO Warrior, 1st Edition

SEO Warrior, 1st Edition

By John I Jerkovic

How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts an...

[Publish Date: November 2009]

SEO for Book Publishers: Beyond Book Search, 1st Edition

SEO for Book Publishers: Beyond Book Search, 1st Edition

By Jamie Low

This fast paced and information packed tutorial provides a practical framework for creating strategies that attract new readers through search engines....

[Publish Date: April 2008]

SEO Warrior--New from O'Reilly: Essential Techniques for Increasing Web

Sebastopol, CA—How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior (O'Reilly, US $44.99), by John I. Jerkovic shows you how it's done through a collection of tried...

[Publish Date: November 18, 2009]

The Art of SEO--New from O'Reilly: Mastering Search Engine Optimization

my $isbn = $DATA{'unformatted_isbn'}; my $ean = $DATA{'ean'}; print qq~~; } --> --> Sebastopol, CA—A well-designed, easy-to-navigate website is useless if no one can find it. Yet if your company is going to succeed in the web economy...

[Publish Date: October 22, 2009]

Social Media – Secret Weapon for SEO: Web 2.0 Expo New York 2009 - ...

By Michael Reynolds, John Limbocker, Janine Soika

This breakout will focus on how you can leverage Social Media to increase your search engine optimization (SEO) programs to attract new customers. You’ll learn what you need to know about search engine technology and social media to maximize your SEO results.

[Publish Date: November 16, 2009]

SEO: From Soup to Nuts: Web 2.0 Expo San Francisco 2009 - Co-produced by ...

By Stephan Spencer

Whether you are a developer or a marketer, a seasoned expert or a newbie, this workshop is for you. Stephan will run through all the different requirements for a website that will ensure SEO success — from crafting content and code for search engines to essential tools and methodologies.

[Publish Date: March 31, 2009]

Getting to (Near) Real-time with Your SEO: Web 2.0 Expo New York 2009 - ...

By Stephan Spencer

Real-time search engine optimization is not about trying to rank in what are known as the niche "real-time search engines" (e.g. Twitter Search, Scoopler, Tweetmeme), since these engines command such a small silver of the total market share for search. Thus, when practicing "real-time" SEO, one's attention must be placed squarely on Google (and secondarily on Yahoo and Bing of course).

[Publish Date: November 16, 2009]

Search Engines: Looking Beyond SEO and Advertising Revenues: Web 2.0 Expo ...

Until now, the focus has been on SEO – how to improve the volume and quality of traffic. In this session, we’ll explore how to leverage search and turn it into a profitable distribution channel. Among the questions: Is it possible to create more efficient links between searches for content & multiple monetization methods? How do you remove the inefficiencies in the online content world?

[Publish Date: March 31, 2009]

A Conversation with John Seo: O'Reilly Money:Tech Conference 2008 — ...

By John Seo, James Altucher

Market partcipants like to create new markets. People want to trade stocks? Options? Commodities? Art? No problem. But trading in all these things requires information, otherwise there is nothing to trade on. Case in point: Catastrophe bonds.

[Publish Date: February 06, 2008]

Webcast Video: Why Publishers Should Care About SEO - Tools of Change for

By Mac Slocum

See the full video from the TOC Webcast: "Why Publishers Should Care About SEO," with SEO expert Jamie Low.

[Publish Date: November 06, 2008]