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Google Analytics

Google Analytics, 1st Edition

By Justin Cutroni

Take advantage of Google Analytics' powerful and free tools to understand exactly how users behave when they visit your website or use your web application. This hands-on guide shows you how to probe general traffic, marketing, and ecommerce informat...

Format: Print, Ebook, Safari Books Online

Publish Date: August 2010

Google Analytics

Google Analytics, 1st Edition

By Justin Cutroni

Web analytics is the process of measuring your web site, analyzing the data, and making changes based on the analysis. Many businesses are just starting to learn how they can increase the performance of their web site by using web analytics. For many...

Format: Ebook, Safari Books Online

Publish Date: August 2007

Search Notes: Why Google's Social Analytics tools matter - O'Reilly Radar

By Vanessa Fox

In the latest Search Notes: Google Plus got all the publicity, but Google's Social Analytics tools and new interface elements are also notable.

Publish Date: July 05, 2011

Google Analytics for the Real World: A Conversation with Sharon Biggar of ...

By Joshua-Michéle Ross

In preparation for the upcoming Web 2.0 Summit I am posting a few conversations with attendees that embody the Web Squared Theme. Path Intelligence uses sensor technology to understand shopping behavior in retail spaces by detecting and tracking the RF signals from mobile phones. As Sharon Biggar, co-founder, succinctly puts it -

Publish Date: October 09, 2009

Strata Week: The challenge of real-time analytics - O'Reilly Radar

By Edd Dumbill

In the latest edition of Strata Week: Google's introduction of a new search-indexing system highlights an important limitation of MapReduce and Hadoop. Can MapReduce adapt to real-time needs or will others follow Google in creating new architectures for real-time analytics?

Publish Date: September 16, 2010

Strata Week: Crowdsourcing and gaming spur a scientific breakthrough - ...

By Audrey Watters

In this week's data news: Fold.it gamers help with HIV research, Twitter eyes data analytics, and Google testifies before the Senate.

Publish Date: September 22, 2011

Data in the HR department - O'Reilly Radar

By Audrey Watters

Google's people analytics manager Kathryn Dekas discusses the ways in which human resources departments can use data for the benefit of both employers and employees.

Publish Date: October 12, 2011

Strata Week: Why ThinkUp matters - O'Reilly Radar

By Audrey Watters

Data democratization gets an important new tool with the release of ThinkUp 1.0. Also, DataSift offers another way to get the Twitter firehose, and Google offers a little more access to its BigQuery data analytics service.

Publish Date: November 17, 2011

Ignite Show: Jeff Veen on Great Designers - O'Reilly Radar

By Brady Forrest

Good designers copy. Great designers steal. In this week's Ignite Show Jeff Veen, well-known for his design work on Google Analytics, Wikirank and Typekit, lays out a strong argument for why iPhone imitators are the cargo cults of the digital era. The people building touchscreen knock-offs don't understand what makes the iPhone great. So instead of creating an end-to-end service they attempt to imitate it's flashiest features - kind of like Pacific Islanders who built

Publish Date: August 26, 2009

Overestimating the Home Page - O'Reilly Radar

By Mac Slocum

Brett Crosby from Google Analytics says a home page is often mistaken as the most important part of a Web site. From TechRadar: Where are your visitors landing, bouncing, and viewing? It's often assumed user experience begins on the homepage, and this misconception drives many an ecommerce site to waste hours of design work in the wrong place. Search engines...

Publish Date: October 13, 2008

 
O'Reilly Search: google analytics
Sort by:

Buy Direct & Save

Buy 2 books, get
the 3rd FREE

Use discount code: OPC10

Books

All orders over $29.95 qualify for free shipping within the US. See details >

Online Courses

OST

"The Courses are Done Perfectly."

OST Student

"...it is obvious that all O'Reilly School of Technology teachers are pros. Besides that, the courses are done perfectly. They emphasize the important concepts and contain 'no fluff'."
– Kent Elchuk

Enroll Now >
Google Analytics

Google Analytics, 1st Edition

By Justin Cutroni

Take advantage of Google Analytics' powerful and free tools to understand exactly how users behave when they visit your website or use your web application. This hands-on guide shows you how to probe general traffic, marketing, and ecommerce informat...

Format: Print, Ebook, Safari Books Online

Publish Date: August 2010

Google Analytics

Google Analytics, 1st Edition

By Justin Cutroni

Web analytics is the process of measuring your web site, analyzing the data, and making changes based on the analysis. Many businesses are just starting to learn how they can increase the performance of their web site by using web analytics. For many...

Format: Ebook, Safari Books Online

Publish Date: August 2007

Search Notes: Why Google's Social Analytics tools matter - O'Reilly Radar

By Vanessa Fox

In the latest Search Notes: Google Plus got all the publicity, but Google's Social Analytics tools and new interface elements are also notable.

Publish Date: July 05, 2011

Google Analytics for the Real World: A Conversation with Sharon Biggar of ...

By Joshua-Michéle Ross

In preparation for the upcoming Web 2.0 Summit I am posting a few conversations with attendees that embody the Web Squared Theme. Path Intelligence uses sensor technology to understand shopping behavior in retail spaces by detecting and tracking the RF signals from mobile phones. As Sharon Biggar, co-founder, succinctly puts it -

Publish Date: October 09, 2009

Strata Week: The challenge of real-time analytics - O'Reilly Radar

By Edd Dumbill

In the latest edition of Strata Week: Google's introduction of a new search-indexing system highlights an important limitation of MapReduce and Hadoop. Can MapReduce adapt to real-time needs or will others follow Google in creating new architectures for real-time analytics?

Publish Date: September 16, 2010

Strata Week: Crowdsourcing and gaming spur a scientific breakthrough - ...

By Audrey Watters

In this week's data news: Fold.it gamers help with HIV research, Twitter eyes data analytics, and Google testifies before the Senate.

Publish Date: September 22, 2011

Data in the HR department - O'Reilly Radar

By Audrey Watters

Google's people analytics manager Kathryn Dekas discusses the ways in which human resources departments can use data for the benefit of both employers and employees.

Publish Date: October 12, 2011

Strata Week: Why ThinkUp matters - O'Reilly Radar

By Audrey Watters

Data democratization gets an important new tool with the release of ThinkUp 1.0. Also, DataSift offers another way to get the Twitter firehose, and Google offers a little more access to its BigQuery data analytics service.

Publish Date: November 17, 2011

Ignite Show: Jeff Veen on Great Designers - O'Reilly Radar

By Brady Forrest

Good designers copy. Great designers steal. In this week's Ignite Show Jeff Veen, well-known for his design work on Google Analytics, Wikirank and Typekit, lays out a strong argument for why iPhone imitators are the cargo cults of the digital era. The people building touchscreen knock-offs don't understand what makes the iPhone great. So instead of creating an end-to-end service they attempt to imitate it's flashiest features - kind of like Pacific Islanders who built

Publish Date: August 26, 2009

Overestimating the Home Page - O'Reilly Radar

By Mac Slocum

Brett Crosby from Google Analytics says a home page is often mistaken as the most important part of a Web site. From TechRadar: Where are your visitors landing, bouncing, and viewing? It's often assumed user experience begins on the homepage, and this misconception drives many an ecommerce site to waste hours of design work in the wrong place. Search engines...

Publish Date: October 13, 2008