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Speaker: Jonathan Hochman: Web 2.0 Expo San Francisco 2009 - Co-produced by ...

Jonathan Hochman is the founder of Hochman Consultants (link: http://www.hochmanconsultants.com) where he has 20 years experience as a business development, marketing and technology consultant. He is also the chairman of SEMNE (link: http://www.semne.org,) an association of professional search marketers in New England. In 1990 Hochman received two degrees in Computer Science from Yale (link: http://www.cs.yale.edu/alumni/h.html.) Hochman's credentials include Qualified Google Advertising Professional (link: https://adwords.google.com/select/ProfessionalStatus?id=O8DLJ2nYeI5EZ6Z_VTAvcQ&hl=en_US,) Yahoo Search Marketing Ambassador (link: http://searchmarketing.yahoo.com/af/amb_confirm.php?type=amb&id=1923,) and Microsoft adExcellence Member (link: http://adexcellence.com/adEx/Member.aspx?name=VbDnqc0nCBvl2D//5dFH2wPdXIDYMjtHBQCYeOvLaqI.) He has spoken at the Web 2.0 Summit (link: http://en.oreilly.com/web2008/public/schedule/speaker/42902,) Search Marketing Expo (link:...

[Publish Date: March 31, 2009]

Speaker: Sheryl Sandberg: Web 2.0 Summit 2009 - Co-produced by TechWeb & ...

Sheryl Sandberg is Chief Operating Officer at Facebook. She oversees the firm's business operations including sales, marketing, business development, human resources, public policy and communications. Prior to Facebook, Sheryl was Vice President of Global Online Sales and Operations at Google, where she built and managed the online sales channels for advertising and publishing and operations for consumer products worldwide. She was also instrumental in launching Google.org, Google’s philanthropic arm. Before Google, Sheryl served as Chief of Staff for the United States Treasury Department under President Bill Clinton where she helped lead the Treasury’s work on forgiving debt in the developing world. Earlier, she was a management consultant with McKinsey & Company and an economist with the World Bank. Sheryl received a B.A. summa cum laude in Economics from Harvard University and was awarded the John H. Williams Prize for the top graduating student in economics. She received an...

[Publish Date: October 20, 2009]

Is intimate personal information a toxic asset in cloud datacenters? - ...

By Carl Hewitt

Aggregators (Google, Yahoo, Microsoft, Facebook, etc.) tend to believe that personal information is a valuable asset for several reasons. It is valuable to advertisers because it enables greater relevance for their ads. It is valuable to users because it can be used to enrich their lives. And it is valuable to aggregators because they can use personal information to make more money by selling (anonymous?) versions and by using it to bring together advertisers and customers. Recency and intimacy can add value to information. Current and recent information tends to be more relevant than older information. Intimate psychological, physiological, sociological, geographical, medical, etc. information can be used to personalize interactions.

[Publish Date: August 17, 2009]

Speaker: Heather Lutze: Web 2.0 Expo San Francisco 2009 - Co-produced by ...

Heather is a nationally recognized consultant, author, speaker and expert on Search Engine Marketing. She is Google and Yahoo! Certified, and runs her own company, Lutze Consulting, a SEM agency which manages hundreds of thousands of dollars for advertisers every month. Heather has just recently released a new book called "The Findability Formula: The Easy, Non-Technical Guide to Search Engine Marketing."

[Publish Date: March 31, 2009]

Speaker: John Woodell: OSCON 2009 - O'Reilly Conferences, July 20 - 24, ...

John Woodell is a web developer at Google, working primarily on internal Rails applications. He is a Ruby enthusiast, and contributer to the appengine-apis project. John's early career was in technical publishing and print advertising. He started developing web pages in the early '90s, and spent over a decade hacking together sites in Perl, Java and PHP. John discovered RubyOnRails in 2005 and has been a dedicated Rubyist ever since. John has also hosted Google Tech Talks on various Ruby topics.

[Publish Date: July 20, 2009]

Mobile Advertising: You're Doing It Wrong - O'Reilly Radar

By Nat Torkington

Don't miss this great post by Chris Heathcote deconstructing Google's first steps into map advertising on the web and mobile map apps. There's still some usability and use-case work to be done, but it's interesting to see their initial take. As many people have predicted, text ads are difficult to make work on the mobile screen; in Chris's words,

[Publish Date: October 07, 2008]

Speaker: Jonathan Hochman: Web 2.0 Summit 2008 - O'Reilly Conferences, ...

Jonathan Hochman is the founder of Hochman Consultants (link: http://www.hochmanconsultants.com) where he has 20 years experience as a business development, marketing and technology consultant. He is also the chairman of SEMNE (link: http://www.semne.org,) an association of professional search marketers in New England. In 1990 Hochman received two degrees in Computer Science from Yale (link: http://www.cs.yale.edu/alumni/h.html.) Hochman's credentials include Qualified Google Advertising Professional (link: https://adwords.google.com/select/ProfessionalStatus?id=O8DLJ2nYeI5EZ6Z_VTAvcQ&hl=en_US,) Yahoo Search Marketing Ambassador (link: http://searchmarketing.yahoo.com/af/amb_confirm.php?type=amb&id=1923,) and Microsoft adExcellence Member (link: http://adexcellence.com/adEx/Member.aspx?name=VbDnqc0nCBvl2D//5dFH2wPdXIDYMjtHBQCYeOvLaqI.) He has spoken at the Web 2.0 Summit (link: http://en.oreilly.com/web2008/public/schedule/speaker/42902,) Search Marketing Expo (link:...

[Publish Date: November 05, 2008]

Microsoft plus Yahoo! Strategic Assets in Email - O'Reilly Radar

By Tim O'Reilly

So much of the chatter around Microsoft's proposed acquisition of Yahoo! revolves around competition with Google in the online advertising market. While that is a huge market, one that Google now dominates, and one that Microsoft has a jones for, that's a very narrow way to view the combination. And for Microsoft, it could be a fatal mistake to take...

[Publish Date: February 02, 2008]

Speaker: Kai Hansen: Velocity - O'Reilly Conferences, June 23 - 24, 2008, ...

Kai is helping to develop and launch new products for European users, specifically in the advertising product line. Recent examples include Google Analytics, AdWords Editor, Website Optimizer and different Ad Quality features, such as Landing Page Quality. He is a core member of the group at Google that tries to optimize which ads are being shown on any given results page. He is based in Dublin, Ireland and holds a business degree from the University of Oldenburg in Germany.

[Publish Date: June 23, 2008]

Finding Balance Between User Experience and Web Ads - Tools of Change for

By Mac Slocum

Google's ad model may be difficult to duplicate technologically, but the system's balance between users and advertisers is something all Web advertising projects should strive for.

[Publish Date: September 24, 2008]

Speaker: Gustav von Sydow: Web 2.0 Expo Europe 2008 - Co-produced by ...

I'm currently working for Daddy, the Swedish digital agency, tinkering with online strategy and creative advertising for some of the most interesting clients I can think of - ranging from much-hyped start ups such as Pacemaker (www.pacemaker.net) to established giants like Google.

[Publish Date: October 21, 2008]