Business Technology

A Social Software Adoption Program Accelerates the Business Value of Web ...

By Jeanne Murray

The benefits of Web 2.0 are well documented. Less clear is how to drive adoption once an organization has decided to employ collaborative business practices. Social software adoption is not merely a technology deployment that can be mandated; rather, a social software adoption program must incorporate business validation, include motivation for change, and accommodate existing norms among teams.

[Publish Date: November 16, 2009]

Collaboration in the Cloud - Solutions That Drive Business Forward : Web ...

By Apratim Purakayastha

Collaboration workloads are perfectly suited for the cloud - providing solutions that drive effective collaboration and communication. Built on open web 2.0 technologies, IBM LotusLive collaboration solutions and social networking services allow businesses to manage projects, securely share information and communicate - inside and outside your company.

[Publish Date: November 16, 2009]

Web 2.0 Goes to Work: How Two Media Companies Implemented Business Social ...

By Ross Mayfield, Dave Burke, Patrick Durando

Organizations shape society more than any force, and social software has demonstrated the ability to create sweeping change throughout the organizational culture. This panel will present strong case studies where successful social software implementations exist, showing how these examples provide a beacon of understanding for companies attempting to implement Web 2.0 technologies.

[Publish Date: November 16, 2009]

Speaker: Shiv Singh: Web 2.0 Expo New York 2009 - Co-produced by TechWeb & ...

Shiv has been with Razorfish since 1999 and, he has worked in the Boston, New York, San Francisco and London offices. As the company's Global Social Media Lead, Shiv helps the agency introduce its clients such as Carnival Cruise Lines, Microsoft, Citibank, Ford Motor Company, Panasonic, Novartis and Starwood to social influence marketing- or, how to incorporate social media and social technologies to support marketing and business objectives. His role also includes capability development, developing strategic partnerships, leading thought leadership efforts and encouraging experimentation with social media across the agency.

[Publish Date: November 16, 2009]

Speaker: Chris Brogan: Web 2.0 Expo New York 2009 - Co-produced by TechWeb ...

Chris Brogan is a ten year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com (link: http://chrisbrogan.com) a blog in the top 20 of the Advertising Age Power150 (link: http://adage.com/power150,) and in the top 100 on Technorati (link: http://technorati.com/blogs/www.chrisbrogan.com.)

[Publish Date: November 16, 2009]

Speaker: Jeanne Murray: Web 2.0 Expo New York 2009 - Co-produced by TechWeb ...

Jeanne Murray is Program Manager, Social Software Programs and Enablement, in IBM Software Group. She works with teams to identify how social collaboration can improve business processes and connect globally distributed teams inside and outside the company. She's held technical, marketing, and business strategy positions at IBM and has expertise in internet technologies, web marketing, and software development.

[Publish Date: November 16, 2009]

Speaker: Christopher Fahey: Web 2.0 Expo New York 2009 - Co-produced by ...

Christopher Fahey is a founding partner and the interaction design practice lead at Behavior (http://www.behaviordesign.com), an award- winning New York web design consultancy focused on building compelling and elegant user experiences for business and culture. He also blogs about design, technology, culture, and whatever else he’s interested in at http://www.graphpaper.com.

[Publish Date: November 16, 2009]

Speaker: Michael Ogrinz: Web 2.0 Expo New York 2009 - Co-produced by ...

Michael Ogrinz is the author of Mashup Patterns (Addison Wesley, March 2009). He is also a Principal Architect at one of the world’s largest financial institutions. His business focus is to identify and integrate emerging technologies into the enterprise and to create innovative and competitive solutions. A frequent industry speaker on various facets of Enterprise 2.0 as they relate to the financial industry, Michael has been instrumental in enhancing the environment at his firm through his work on user interfaces and usability, wikis and blogs, so-nets, and most recently, mashups.

[Publish Date: November 16, 2009]

Speaker: Andy Schroepfer: Web 2.0 Expo New York 2009 - Co-produced by ...

Andy has been the go-to analyst in the hosting industry since its inception in the late 1990s. From his beginnings at Piper Jaffray where he developed and managed the VoIP industry’s primary market statistics, Schroepfer published a 270-page report on the dis-aggregation of communications, which sparked his coverage of the Web hosting industry. He then joined Goldman Sachs as VP and Senior Equity Analyst on the Internet Infrastructure Services industry during the time when Equinix, Loudcloud (now HP), and Webex (now Cisco) were executing their IPOs. In late 2000, Schroepfer founded, led, and later sold Tier 1 Research, the leading specialist research firm on the hosting and data center industry. Before joining Rackspace, Mr. Schroepfer was a technology investor and founded CagedTweets.com, an archiving firm for business use of social media applications like Facebook (/Schroepfer) and Twitter (@shrepfur).

[Publish Date: November 16, 2009]

Speaker: Ryan Murray: Web 2.0 Expo New York 2009 - Co-produced by TechWeb & ...

With apstrata (link: http://www.apstrata.com,) I am leading the initiative to move the element^n technology vision, kicked off in 2002, into cloud based, business development friendly web services suite. Amazon SDB & SQS created a market ... apstrata is aiming to _redefine_ it.

[Publish Date: November 16, 2009]