Media praise for The Google Way
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"When I say this books covers all things Google, I mean it! Bernard takes you through the hiring and employment of Google employees, adsense and advertising. The search site, and all the other applications and acquisitions. No stone is left unturn. It would be a challenge in it’s own to right a more in depth book about Google and the people who ran the."
-- , Utahcon.com
"Bernard Girard's The Google Way was a terrific read, it was quite fascinating to get into the core of how Google does business. "
-- , Help Net Security
"...a well-researched, easily readable, history-and-opinion book."
-- , MacCompanion, May 2009 Issue
"Even though it’s impossible to expect that you can create a company like Google simply by reading [The Google Way], the book definitely is interesting."
-- , ZDNet
"As Girard points out repeatedly, Google's primary revenue generator is ad sales -- and ad sales are automated at Google. That's a lot of faith to place in the machinery, and many readers will find the chapters on making that process user-centric to be the most absorbing in the book."
-- , Betanews
"I found this an interesting book about a very interesting phenomenon, and I can recommend it. "
-- , UKUUG
"It's recommended summer reading."
-- , YYZtech.ca
"Techies will appreciate seeing where it all began, and may find that the various footnotes and references make for an excellent list of suggested additional reading. Those of us with more of an interest in the human side can pick enough from the pages to become inspired in our own business."
-- , Wise Bread
"This book is a bridge to understanding processes going on in the Internet industry. It will help improve your own company or evaluate other Internet companies."
-- , Alexey's Technical Blog
"If you find the "entity" of Google a fascinating topic and want to look "under the covers", I think you'll enjoy what Girard has created. "
-- , Million Chimpanzees
"The Google Way is a well thought-out, well-executed book that combines knowledge of the business world with extensive research to describe the rise of a corporate giant...I highly recommend this book."
-- , Blogcritics.org
"Girard's tone is very balanced and objective. He does not see Google has having figured out a way to be successful (and profitable) under all circumstances. He leavens his considerable enthusiasm and admiration for the Google Way with a healthy dose of caution. "
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"...recommended as a must read not only because of its management and technological utility but also to get a sense of the direction that our immediate future will take."
-- , Desicritics.org
"WOW! This is not a simple fan boy fantasy of being taken in by the altruistic company mission statement of 'Do no Evil!' "
-- , The Chi of Jaba B
"The Google Way is one of the best books I've read on the subject, and probably won't be bested until the co-founders write one themselves, detailing their algorithms."
-- , Basil & Spice
"Many Google books simply provide the information available in the public domain, however Girard adds to this exclusive primary research and analysis - providing an opinion on Google strategies, how they contribute to its success and how other companies can, or have, adapted these philosophies to their own advantage."
-- , The Register
"Many of Google's successful innovations are far removed from the 'best practices' of usual business approaches, making this a powerful guide for all kinds of business users and libraries catering to them."
-- , The Bookwatch: The Business Shelf
"If you are interested in a Google, or have followed their success with glee, as I have, then you will love The Google Way because it give an intimate insite into the inner workings of the Google Campus."
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