Media praise for Google Advertising Tools
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"Many of the abbreviations common to advertising (like CPC) were a bit foreign to me, but after this material I now have a much better understanding of what's going on. If I were counting on my blog to generate substantial revenue, this information would be invaluable to me. And if I were an advertiser looking at AdWords, I wouldn't venture into the water without this book. Serious, solid information that can offer you a real return on investment on your book-buying dollar."
-- , Duffbert's Random Musings
"If you're new to SEM and want a guide to help you get started with Google AdWords and AdSense, consider picking up a copy ofGoogle Advertising Tools. This O'Reilly Media book by Harold Davis is the most basic introduction to the topic I've seen yet. It will mostly appeal to SEM newcomers."
-- , ClickZ
"If you want to make money out of your web site, this is the best guidance manual I have come across for a long time. Ignore the title: it's not just about Google. Harold Davis deals with all the routes you can go down to generate income from pages you put on line....I liked his explanations because they were clear and easy to understand. Everything is spelled out in simple steps, and there's a screenshot illustrate almost every stage of the processes he describes. All this, and there are lots of web resources and services listed as well, just waiting to be followed up."
-- , Mantex
"If I were counting on my blog to generate substantial revenue, this information would be invaluable to me. And if I were an advertiser looking at AdWords, I wouldn't venture into the water without this book. Serious, solid information that can offer you a real return on investment on your book-buying dollar..."
-- , Duffbert's Random Musings
"Don't let the ho-hum title fool you. This one is gripping ... really! Okay, only if you're a blogger or have a web site..."
-- , Tech-Surf-Blog
"...this is the book to purchase for your programmer so he can comprehend, in a language he can relate to, just what in the world you're trying to accomplish online.""
-- , Web Marketing Today
"A must have book for anyone wanting to make money from their web site."
-- , Ask Felgall
"...an extensive resource on how to earn money from your web site through the use of advertising."
-- , Fellgall.com
"The scope of Davis book goes way beyond its title; a discrepancy that increases the books overall value."
-- , Cook Report
"In all this is a well-rounded look at Google's advertising programs from the viewpoint of a web master or developer. There are other books that cover some of the same material, such as Eric Giguerre's 'Make Easy Money With Google', but the latter is pitched at a less technically adept reader. In contrast to the latter title, this is the one we recommend for the active web master or developer looking to make sense of Google's advertising programs."
-- , TechBookReport.com
" a sorely needed reference for anyone trying to make money with Google online All in all, the book takes what can be a dizzying world of online advertising with Google and makes it simple. The author is concise and to-the-point providing examples and snippets of code to drive the point home. The book is a must for anyone looking to make money online and maximize their returns."
"Overall, Google Advertising Tools is a good book to get if you are an AdSense or AdWords user. There is a little bit of fluff, but keep your eyes open and you'll find some gems. Whether your ads are currently making money or not, this book might pay for itself in short order if you use it wisely. "
-- , Slashdot.org
--John Bambenek, Blogcritics.org, March 2006
"This is a practical book for new people or technically inclined people about how to use the Google advertising services to make money. Harold Davis has done an extraordinary work to put together Google Advertising Tools and services A perfect book for all new web publishers out there who are dreaming to make money online as well as build online communities. I highly recommended this book "
--"Nixcraft," Linux Books, February 2006