Media praise for Designing for Behavior Change

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"A great book which helps you designing a product which the user wants and needs." Full Review >
-- Weyert de Boer,

"Muchas de las aplicaciones que usamos o diseñamos están pensadas para modificar nuestro comportamiento: por ejemplo, estudiar un idioma cada día (Android KanjiSenpai, la aplicación que desarrollo, busca precisamente eso), hacer ejercicio, mejorar nuestra dieta, etc." Full Review >
-- Jose A Rodriguez,

"The human decision making process is a complex mechanism. In this book we see how many of our assumptions about how individuals make day to day decisions may be flawed. Ultimatly the book gives us an understanding of how to build systems that facilitate that behavior change based on behavioral science research" Full Review >
-- Steve Hansen,

"Designing for Behavior Change is all about analysing requirements, designing, testing so as to build effective user interfaces. Steve Wendel shows us behavior analysis techniques and design strategies to create win-win interfaces for both business and client/ customers. The quality of information in this book is really very good." Full Review >
-- DC Crowley,

"This easy to read and interesting book provides practical guidance on how to create products that help people to change their behaviour and daily routines. The book provides an introduction to why people behaviour in a particular way, why it might be desirable to change certain behaviours, and strategies for behaviour change. The book continues to detail an in-depth process to design, develop, and define products that can be used to create products that help users to change their behaviour." Full Review >
-- Cerys Willoughby,

"Designing for Behavior Change is a theoretical book with full of practical wisdom. Book explores human conscious and sub conscious mind and set path for designers to design products to influence behavior change." Full Review >
-- Tushar Jain,

"Every once in a while I happen upon a book that is an unstoppable read. This was one of those books. As a behavioral analysis nerd (as in I read stuff like DSM-IV for fun), and a massive fan of diving into psychology to understand how people use systems, this is a one-stop-shop for me." Full Review >
-- Eric Wright,