Media praise for Lean Analytics
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"Without a doubt this book will quickly become the modern entrepreneurs bible and required MBA reading."
-- , Forbes,
"The Lean Startup is a relentless cycle of building, measuring, and learning until you find the right product and market. It's hard work, and requires considerable discipline, whether you're a small startup or an intrapreneur in a traditional company. Ben and Alistair zoom into the measurement and learning process, packing Lean Analytics with concrete examples, real-world case studies, and advice you can use immediately. No innovator should be without this book. "
"Daniel Patrick Moynihan famously said 'Everyone is entitle to his own opinion, but not to his own facts.' This is never more true than in business. One of the best things about working with Alistair Croll is how he cuts through opinion with facts, turning marketing into learning, and product development into a conversation with customers."
"We live in a day and age where data and analytics can (finally!) be used by anyone and everyone. If you're not leveraging the power of data and analytics to figure out what works and what doesn't, then you're working in the dark. Listen to Alistair and Ben...they're not only the lightswitch to get you out of the dark, but they know how the entire power plant runs. I can't think of two people I would turn to quicker if I had a startup and wanted to leverage the power of data to make my business a success."
"Not more numbers, but actionable metrics. In Lean Analytics, Alistair and Ben teach you how to cut through the fog of data and focus on the right key metrics that make the difference between succeeding and failing."
"I bet you'd never imagined that success depends on your ability to fail. Fail faster, fail forward. And the secret to that success is your ability to learn and iterate quickly using data. Qualitative and quantitative. Let Alistair and Ben show you how to get to start-up nirvana smarter!"
"Alistair and Ben are in the thick of things when it comes to Lean Startup and analytics. They ran a successful accelerator and help lots of startups. If you ignore the numbers, your odds of failure go up exponentially. As entrepreneurs you should do everything in your power to improve your odds. Trusting these guys is a great start."
"This book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques."
-- , Reading Room Book Reviews
"If your business builds a product or service, this book is priceless--it takes you through the discovery, development, build, and testing processes in an approachable, step-by-step manner. Owning a copy of Lean Analytics is like having a management consultant / cheerleader / truth sayer right by your side every step of the way. Get it and use it well."
-- , Christa in New York,
"It not a step by step guide, and the only thing lean is the title, because is a great book about what is mostly forgotten by the entrepreneurs: real metrics Sometimes we forget the reality and create our own worlds that are great to sell our dream, but have the rigth and key metrics is the most valuable thing and this book give us a lot of models to follow. A most have one." Full Review >
-- , evidenciacreativa.com
"Book Review: Lean Analytics: Use Data to Build a Better Startup Faster by Benjamin Yoskovitz and Alistair Croll : Publisher- O'Reilly: ISBN- 13: 978-1449335670Lean Analytics- User Data to build a better startup faster is must book for any startup in any industry. It covers concept and practicalities of lean very… " Full Review >
-- , architecture-soa-bpm-eai.blogspot.com/
"Don't let the title deceive you, this book isn't lean by any means, but choc-full of pragmatic information on how to adjust your analytical strategy to follow only the information that is relevant to your business. For me, Lean Analytics by Alistair Croll, Benjamin Yoskovitz, opened me up to a whole new way of thinking, and how to align business focus by removing a lot of the analytical noise that does nothing for you." Full Review >
-- , doronkatz.com
"Lean Analytics is a practical guide and checklist for developing a high-growth start-up. The authors' main premise is that you should find a single meaningful metric, and then run experiments to improve it until this KPI is good enough to move to the next problem (of the next stage) of your business. The book divides into two halves. The first section guides you in working out what you should be doing "“ there's even a useful chapter on deciding what to do with your life and whether you'll actually enjoy doing what you're proposing. It encourages you to have clear goals, experiment, and move through build->measure->learn cycle as quickly and frequently as possible. " Full Review >
-- , fileundercommonknowledge.wordpress.com/