Media praise for UX for Lean Startups
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"A must read to find Product Market fit."
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"Laura is an expert at teaching entrepreneurs how to understand their users and design innovative products. This book should be required reading for anybody with a startup."
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"Building great products starts with deep customer understanding which is surprisingly hard to attain. In this book, Laura walks you through the nuts and bolts of learning from customers and shows you how to turn this learning into an amazing product."
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"If you are an entrepreneur, especially if you're working in technology, you know the importance of user experience. But, unless you've worked closely with UX people, you probably don't know how to go about getting it right. Laura Klein's UX for Lean Startups is the book for you. This is a smart, practical book, filled with Laura's considerable wisdom, insight, and expertise. It demystifies UX concepts so you can put the them to work immediately. Did I say it's funny, too? It is. Get this book."
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"This book offers specific, concrete answers to the question: 'How do we learn?' Laura arms her readers with the design tools and research methods they'll need to lead teams through rapid hypothesis testing--the organizational practice that is at the core of Lean Startup."
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"An excellent guide for someone looking to leapfrog their knowledge of user-centered and data-driven UX design."
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"UX for Lean Startups is a mandatory read for anyone who designs and builds products. Laura provides an easy to follow, easy to understand, actionable set of tools and techniques that will dramatically improve your ability to create products your customers love to use. Along the way, she'll make you laugh out loud and get inspired to get to work immediately. Like right now. Go!"
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