Media praise for The Art of SEO
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"Hype-free, data-rich and loaded with insight that's essential reading for anyone who needs a deep understanding of SEO."
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"In your hands is a definitive collection of SEO knowledge from four leading practitioners of the art. This book is required reading for my company, and we're also recommending it to our clients."
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"Rarely does a work so thoroughly deconstruct the art and science of SEO: what it is, how it works, who makes it happen, and why it is important to the modern firm."
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"In The Art of SEO, industry luminaries Stephan Spencer, Rand Fishkin, Eric Enge, and Jessie Stricchiola successfully translate their deep collective knowledge into a straightforward and engaging guide covering it all--fundamentals, advanced techniques, management strategies, and an array of useful tools and tips. It's required reading for anyone looking to maximize search engine traffic to their site."
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"Businesses online face unprecedented competition for the time and dollars of consumers. The authors have captured their deep knowledge of patterns and best practices in search, and made it accessible to anyone with a stake in driving traffic and bottom-line results. This book is packed with information, yet still an easy read. It will take the mystery out of search engine marketing and empower you to build a successful business online. It is a must read for my team and I recommend it to anyone who is looking to grow their knowledge in this critical business competency."
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"Save years of learning with The Art of SEO! The book's content and strategies are sure to help your bottom line. Even if you're a seasoned online marketer, this book has tips and tricks for you!"
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"Roll up your sleeves, buckle your seat belt, and take your foot off the brake. You are about to go on a journey from the very basics to the very high-end, enterprise level, and then into the future of the art of SEO. These four authors have been involved in Internet marketing from the very start and have hands-on experience. These are not pundits in search of an audience but practitioners who have actually done the work, know how it’s done, and have the scars to prove it. This is a dynamite primer for the beginner and a valued resource for the expert. Clear, concise, and to the point, it may not make you laugh or make you cry, but it will make you smart and make you successful."
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"The Art of SEO offers true ingredients for enduring results. This book provides vital tips, practical recommendations, and guardrails for anyone looking to achieve sustainable SEO success."
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"With over 80% of Internet sessions starting with a search, you should be looking for ways to develop traffic from search engines. The Art of SEO is a book I continually recommend to beginners and more experienced marketers. This book can shave years off the learning curve for anyone thinking of delving into the world of search marketing. The Art of SEO walks you through the most important steps in planning and executing a top-flight program. The authors of this book are trusted individuals whose repeated, proven success working with SEO & Social Media marks them as leaders in the field. Easy to understand and well written, this book walks you through everything you need to understand to be successful with your own SEO campaigns. Read now, prosper now and later."
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"The second edition of The Art of SEO expands and enhances a book that was already the industry standard for SEO education and strategy. Anyone looking to optimize their website and get better rankings on the search engines should keep this book on their desk and refer to it daily. All of the advanced technical SEO strategies are covered in a straight-forward method which is easy-to-understand and action-oriented. When you are finished reading this book you will have a better grasp on how search engines work and how you can optimize your website with expert proficiency. If you want to drive more traffic to your website, engage your audience on a deeper level, generate more sales and grow your business - this book lays the plan out for you. "
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"An essential guide to best practices and cutting-edge tactics that belongs on the desk of all search marketing professionals."
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"If you only want one book, get this one. You can start from zero and become a SEO master in record time."
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"Search engine optimization continues to evolve in exciting ways. This book provides one of the most comprehensive guides to planning and executing a full SEO strategy for any website. It will be an important reference for SEO professionals, business owners, and anyone who wants to succeed in the SEO field."
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"This is a valuable and comprehensive treatment of fundamental and complex SEO topics. The authors intelligently cover an impressive array of diverse tactics and essential skills that range from practical to strategic. A section on testing provides process examples for research and analysis, an often-ignored requirement in an industry where the target is always moving. The Art of SEO is the kind of book that ends up highlighted, dog-eared, and coffee-stained."
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"There are no better guides through the world of SEO--the combined experience of these authors is unparalleled. I can't recommend highly enough that you buy this book."
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"I recommend only excellent search books written by outstanding search experts. The Art of SEO easily clears that high standard and is a must-read for anyone serious about organic search success."
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"An amazingly well-researched, comprehensive, and authoritative guide to SEO from some of the most well-respected experts in the industry...highly recommended for anyone involved in online marketing."
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"Finally, a guide to the perplexing world of SEO by some of its most accomplished practitioners. The Art of SEO has become my bible of search. Full of clear examples, cutting-edge research, and smart marketing strategies, this is a fun read that can help get your site the search ranking it deserves."
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"Written by some of the top minds in SEO!"
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"SEO expertise is a core need for today's online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business."
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"The Art of War isn't about Chinese pottery, and The Art of SEO isn't a paint-by-numbers kit. This 600-page book is a comprehensive guide to search engine optimization strategies and tactics written by four SEO experts: Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. The chapters in the second edition on creating link-worthy content and link marketing as well as how social media and user data play a role in search results and ranking are must-reads for anyone interested in mastering search engine optimization."
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"Collectively, Rand, Eric, Jessie, and Stephan know more about SEO than anyone else on the planet. You want to master SEO? Listen to this dream team!"
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"If you’re looking to take your SEO knowledge to the next level, this book will certainly take you there and beyond."
-- , Confessions of an Overworked Mom
"Hype-free, data-rich and loaded with insight that's essential reading for anyone who needs a deep understanding of SEO."
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"Written by some of the top minds in SEO!"
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"The Art of War isn't about Chinese pottery, and The Art of SEO isn't a paint-by-numbers kit. This 600-page book is a comprehensive guide to search engine optimization strategies and tactics written by four SEO experts: Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. The chapters in the second edition on creating link-worthy content and link marketing as well as how social media and user data play a role in search results and ranking are must-reads for anyone interested in mastering search engine optimization."
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"Collectively, Rand, Eric, Jessie, and Stephan know more about SEO than anyone else on the planet. You want to master SEO? Listen to this dream team!"
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"In The Art of SEO, industry luminaries Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin successfully translate their deep collective knowledge into a straightforward and engaging guide covering it all: fundamentals and advanced techniques for a post-Panda world, management strategies, social media opportunities, and an array of useful tools and tips. It is required reading for anyone looking to maximize search engine traffic to their site."
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"I really enjoyed this book because it shows you different aspects of web search. The best in the book is that when you read it, you say " "I knew that already!", but funny thing is that you still haven't put this knowledge into practice." Full Review >
-- , www.owsiak.org
"Whether you're a business owner wanting to better understand SEO, a web designer or web developer wanting to better optimize your websites for SEO, or an espiring SEO guru, you'll be happy with the book." Full Review >
-- , www.davidhayden.com
"Since the four authors are very popular in the SEO field, I was expecting the best book on SEO ever. All my expectation have been met." Full Review >
-- , blog.grimp.eu
"This book takes you from how a search engine works to deep stuff of how to optimize websites. This edition also includes a new chapter about social media search engine optimization." Full Review >
-- , yanyo.wordpress.com
"Search Engine Optimisation (SEO) has a reputation of being a rather mysterious, even clandestine practice. The aim of this book is to lift the lid on this art form. " Full Review >
-- , davidbriddock.blogspot.com/
