Media praise for Gamification Master Class with Gabe Zichermann

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"Gabe Zichermann on Gamification is a video offering from O’Reilly Publishing dealing with the topic of gamification, or the use of gaming to engage application users in ways which drive traffic and commerce. The product consists of a series of video segments with a total view time of approximately three… " Full Review >
-- John Brady,

"At first, I was somewhat skeptic about the master class videos, whether it would be good enough to watch it or would it be that I have made a wrong decision and have to write a review to just get it done. Though, I’m familiar with the apps that use… " Full Review >
-- Yousuf Tafhim,

"Gabe is an excellent speaker and he knows his stuff. He uses solid, real world examples to communicate and even after the first 30 minutes I found myself still ready to click on to watch the next segment. The power of understanding and embodying gamification really equates to building a solid group of core customers (players) that are loyal to your product. " Full Review >
-- Carlos Randolph,

"The main purpose of Gamification, as Gabe states, "(...) is to help people get from point A to point B in their lives " whether that's viewed through the lens of personal growth, societal improvement or marketing engagement". It's like making fun out from whatever you do. Regardless of your task domain: working, shopping, making business." Full Review >
-- Michal Konrad Owsiak,

"Gamification is a hot topic right now, as designers, marketers, and educators look to game theory to increase engagement. Gabe Zichermann is at the forefront of gamification, with a couple of books under his belt and now an excellent addition to the O'Reilly Master Class video series. I've just begun my own exploration into gamification and am glad I started it with this three-hour set." Full Review >
-- Aaron Sumner,

"Gamification is the term used to described the game-like experience some product use. Foursquare is a check-in service, but it has an overlay of game experience and that is what makes it so addictive. In this Video Master class, Gabe Zichermann (authors of "Game-Based Marketing") takes the viewers through the stages needed to do the same with their product." Full Review >
-- Ziv Kitaro,