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The Twitter Book

By
Tim O'Reilly, Sarah Milstein
Publisher:
O'Reilly Media
Released:
April 2009
Pages:
240
Press Release
Description
This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business. Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected Twitterers, the practical information in The Twitter Book is presented in a fun, full-color format that's packed with helpful examples and clear explanations.
Full Description
Table of Contents

  1. Chapter 1 Get Started

    1. Sign up

    2. Quickly create a compelling profile

    3. Understand what "following" means

    4. Find the people you know on Twitter

    5. Get suggestions for cool people to follow

    6. Twitter from the road

    7. Test-drive the 140-character limit

    8. Trim messages that are too long

    9. The secret to linking in Twitter

    10. Figure out how many people to follow

    11. Join a conversation: the hashtag (#) demystified

    12. Key Twitter jargon: tweet

    13. Key Twitter jargon: @messages

    14. Key Twitter jargon: retweet

    15. Key Twitter jargon: DM

    16. Key Twitter jargon: tweetup

    17. Twitter jargon: Fail Whale

    18. Try it for three weeks or your money back—guaranteed!

    19. Get help from Twitter

  2. Chapter 2 Listen In

    1. Use Twitter Search

    2. Keep on an eye on hot topics

    3. Four cool tools for tracking trends: #1

    4. Four cool tools for tracking trends: #2

    5. Four cool tools for tracking trends: #3

    6. Four cool tools for tracking trends: #4

    7. Take advantage of advanced search

    8. Four important things to search for

    9. Advance your advanced search

    10. Track searches with RSS

    11. Track search with email alerts

    12. Track twittered links to your website

    13. Find out what people are reading

    14. Bookmark links to read later

    15. Use a life-changing third-party program

    16. Life-changing program #1: Twhirl

    17. Life-changing program #2: TweetDeck

    18. Use a great mobile client

    19. Follow smart people you don't know

    20. Figure out who's influential on Twitter

  3. Chapter 3 Hold Great Conversations

    1. Get great followers

    2. Reply to your @messages

    3. Retweet clearly and classily: Part 1

    4. Retweet clearly and classily: Part 2

    5. When via is better than RT

    6. What to retweet

    7. Troubleshoot your retweets

    8. Ask questions

    9. Answer questions

    10. Send smart @replies

    11. Twitter often...but not too often

    12. Three cool hashtag tricks

    13. Know your new followers

    14. Three tools to figure out your followers

    15. Unfollow graciously

    16. Don't auto-DM (for crying out loud)

    17. Don't spam anyone

    18. Fight spam

  4. Chapter 4 Share Information and Ideas

    1. Be interesting to other people

    2. Make sure your messages get seen

    3. Link to interesting stuff around the Web

    4. Link appealingly to your blog or site

    5. Link to a tweet

    6. Post pictures

    7. Live-twitter an event

    8. Overhear things

    9. Publish on Twitter

    10. Participate in fundraising campaigns

    11. Make smart suggestions on FollowFriday

    12. Post on the right days

    13. Repost important messages

  5. Chapter 5 Reveal Yourself

    1. Post personal updates

    2. Go beyond "What are you doing?"

    3. Use the right icon

    4. Fill out your full bio (it takes two seconds)

    5. Spiff up your background: Part 1

    6. Spiff up your background: Part 2

    7. Cross-post to your Facebook account

    8. Keep track of friends and family

  6. Chapter 6 Twitter for Business: Special Considerations and Ideas

    1. Listen first

    2. Have clear goals

    3. Integrate with your other channels

    4. Start slow, then build

    5. Figure out who does the twittering

    6. Reveal the person behind the curtain

    7. Manage multiple staff Twitterers

    8. Coordinate multiple accounts

    9. Make sure you're findable

    10. Be conversational

    11. Retweet your customers

    12. Offer solid customer support

    13. Post mostly NOT about your company

    14. Link creatively to your own sites

    15. Make money with Twitter

    16. Report problems...and resolutions

    17. Post personal updates

    18. Use URL shorteners to track click-throughs

    19. Engage journalists and PR people

    20. Integrate Twitter with your products

    21. Follow everyone who follows you (almost)

    22. Three key tools for business accounts

    23. Continuing the conversation

    View Full Table of Contents
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    Product Details
    Title:
    The Twitter Book
    By:
    Tim O'Reilly, Sarah Milstein
    Publisher:
    O'Reilly Media
    Formats:
    • Print
    • Ebook
    • Safari Books Online
    Print Release:
    May 2009
    Ebook Release:
    April 2009
    Pages:
    240
    Print ISBN:
    978-0-596-80281-3
    | ISBN 10:
    0-596-80281-1
    Ebook ISBN:
    978-0-596-80410-7
    | ISBN 10:
    0-596-80410-5
    Customer Reviews
    About the Authors

    1. Tim O'Reilly

      Tim O'Reilly is the founder and CEO of O'Reilly Media, Inc., thought by many to be the best computer book publisher in the world, and an activist for open standards. O'Reilly Media also publishes online through the O'Reilly Network and hosts conferences on technology topics, including the O'Reilly Open Source Convention, the O'Reilly Emerging Technology Conference, and the Web 2.0 Conference. Tim's blog, the O'Reilly Radar "watches the alpha geeks" to determine emerging technology trends, and serves as a platform for advocacy about issues of importance to the technical community. For everything Tim, see tim.oreilly.com.

      View Tim O'Reilly's full profile page.

    2. Sarah Milstein

      Sarah Milstein writes, speaks and consults frequently on Twitter. A Web 2.0 strategist and co-founder of 20slides.com, a site for lively, work-related workshops, she is the author of "Twitter and the Micromessaging Revolution," an O'Reilly Media research report. Previously, she was on the senior editorial staff at O'Reilly, where she founded the Tools of Change for Publishing conference (TOC) and led the development of the Missing Manuals, a best-selling series of computer books for non-geeks. She's also written for the series, co-authoring "Google: The Missing Manual."

      Before joining O'Reilly, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She was also a program founder for Just Food, a local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a label that distributes and promotes the work of children's musician Laurie Berkner.

      View Sarah Milstein's full profile page.

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