Web 2.0: A Strategy Guide
Web 2.0: A Strategy Guide Business thinking and strategies behind successful Web 2.0 implementations. By Amy Shuen
April 2008
Pages: 266

| Table of Contents | Index | Sample Chapter | Forum

Table of Contents

  1. Chapter 1 Users Create Value

    1. Flickr and Collective User Value

    2. Six Ways Flickr Created User Value Through Interaction

    3. Why Sharing Can Be Profitable

    4. Flickr's Cost Drivers

    5. Calculating Company Value

    6. Looking Back: Netflix's Different Challenges

    7. Lessons Learned

    8. Questions to Ask

  2. Chapter 2 Networks Multiply Effects

    1. Web-Enabled Online Network Effects

    2. N-Sided Markets

    3. Google's Combination of Network Effects

    4. The Ups and Downs of Positive Feedback

    5. Lessons Learned

    6. Questions to Ask

  3. Chapter 3 People Build Connections

    1. Social Roles: Online and Offline

    2. How Online Changes Social Networking

    3. How Many Customers and How Quickly?

    4. LinkedIn: The Rolodex Moves Online

    5. Facebook: Introduce Yourself Online

    6. Lessons Learned

    7. Questions to Ask

  4. Chapter 4 Companies Capitalize Competences

    1. External and Internal Forces

    2. Developing Dynamic Capabilities: Before the Web

    3. From Online Syndication to Competence Syndication

    4. Lessons Learned

    5. Questions to Ask

  5. Chapter 5 New Recombines with Old

    1. Styles of Innovation

    2. Integrating Ecosystems: Apple's iPod

    3. Working with the Carriers: Jajah

    4. More Recombinant Innovation: The iPhone

    5. Lessons Learned

    6. Questions to Ask

  6. Chapter 6 Businesses Incorporate Strategies

    1. Five Steps to Web 2.0

    2. Building Web 2.0 Business Plans

    3. Look Around While Moving Forward

  1. End Notes

  2. Bibliography

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