For those who do not want to write code, the search wizards and solutions built with the Google Ajax Search API generate code to accomplish common tasks like adding local search results to a Google Maps API mashup, adding video search thumbnails to your web site, or adding a news reel with the latest up to date stories to your blog.

More advanced users can directly access the raw search results to heavily customize the look and feel of results for your web application, and create new and innovative mashup applications.