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Building Social Web Applications

Establishing Community at the Heart of Your Site

By
Gavin Bell
Publisher:
O'Reilly Media
Released:
September 2009
Pages:
448
Description
Building a social web application that attracts and retains regular visitors, and gets them to interact, isn't easy to do. This book walks you through the tough questions you'll face if you're to create a truly effective community site -- one that makes visitors feel like they've found a new home on the Web. Whether you're creating a new site from scratch or embracing an existing audience, Building Social Web Applications helps you make difficult choices.
Full Description
Table of Contents

  1. Chapter 1 Building a Social Application

    1. Building Applications

    2. The Distributed Nature of Seemingly Everything

    3. Summary

  2. Chapter 2 Analyzing, Creating, and Managing Community Relationships

    1. Analyzing Your Users’ Relationships

    2. Analyzing the Essence of Your Community’s Needs

    3. Summary

  3. Chapter 3 Planning Your Initial Site

    1. Deciding What You Need

    2. Building a Web Application

    3. Choosing Who You Need

    4. Planning the Life Cycle

    5. Communicating During Development

    6. Managing the Development Cycle

    7. Collecting Audience Feedback

    8. Summary

  4. Chapter 4 Creating a Visual Impact

    1. Dynamic Interactions

    2. Design First

    3. Copywriting

    4. Summary

  5. Chapter 5 Working with and Consuming Media

    1. Media Types Affect Consumption Styles

    2. Media Evolves and Consumption Styles Change

    3. New Services Respond to Evolving Needs

    4. Summary

  6. Chapter 6 Managing Change

    1. Resistance

    2. Internal Workflow

    3. Community Managers

    4. Summary

  7. Chapter 7 Designing for People

    1. Making Software for People

    2. Interaction Design

    3. Identify Needs with Personas and User-Centered Design

    4. Common Techniques for UCD

    5. Running Interaction Design Projects

    6. Using Agile and UCD Methods

    7. Beyond UCD

    8. Learning to Love Constraints

    9. Including You, Me, and Her Over There, Plus Him, Too

    10. Moving Quickly from Idea to Implementation

    11. Don’t Let Your Users Drown in Activity

    12. Implementing Search

    13. Understanding Activity and Viewpoints

    14. Twelve Ideas to Take Away

    15. Summary

  8. Chapter 8 Relationships, Responsibilities, and Privacy

    1. We Are in a Relationship?

    2. Personal Identity and Reputation

    3. Handling Public, Private, and Gray Information

    4. Privacy and Aggregate Views

    5. See But Don’t Touch: Rules for Admins

    6. Private by Default?

    7. Setting Exposure Levels

    8. Managing Access for Content Reuse, Applications, and Other Developers

    9. Summary

  9. Chapter 9 Community Structures, Software, and Behavior

    1. Community Structures

    2. Supporting Social Interactions

    3. Who Is Sharing, and Why?

    4. How Are They Sharing?

    5. Social Software Menagerie

    6. Groups

    7. Summary

  10. Chapter 10 Social Network Patterns

    1. Sharing Social Objects

    2. Published Sites Expect Audiences

    3. Deep and Broad Sharing

    4. Capturing Intentionality

    5. Cohesion

    6. Filtering Lists by Popularity

    7. Commenting, Faving, and Rating

    8. Internal Messaging Systems

    9. Friending Considered Harmful

    10. Sharing Events

    11. Summary

  11. Chapter 11 Modeling Data and Relationships

    1. Designing URLs

    2. Getting to the Right URL

    3. Permalinks

    4. Putting Objects on the Internet

    5. Aggregating Data to Create New Content

    6. Exploring Groups

    7. Making the Most of Metadata

    8. Connecting the Relationship to the Content

    9. Considering Time Implications

    10. Looking Beyond the Web

    11. Summary

  12. Chapter 12 Managing Identities

    1. Existing Identities

    2. Forms of Identification

    3. The Need for Profile Pages

    4. Activity Pages

    5. Invisibility and Privacy

    6. Summary

  13. Chapter 13 Organizing Your Site for Navigation, Search, and Activity

    1. Understanding In-Page Navigation

    2. Connecting People Through Content

    3. Providing Activity Pages

    4. Filtering Activity Lists and the Past

    5. Who Stole My Home Page?

    6. Providing for Site Navigation

    7. Summary

  14. Chapter 14 Making Connections

    1. Choosing the Correct Relationship Model for Your Social Application

    2. Information Brokers

    3. Notifications and Invitations

    4. Social Network Portability

    5. Spamming, Antipatterns, and Phishing

    6. Address Books, the OAuth Way

    7. Changing Relationships over Time

    8. Administering Groups

    9. Summary

  15. Chapter 15 Managing Communities

    1. Social Behavior in the Real World

    2. Starting Up and Managing a Community

    3. Trolls and Other Degenerates

    4. Separating Communities

    5. Encouraging Good Behavior

    6. Gaming the System

    7. Membership by Invitation or Selection

    8. Rewarding Good Behavior

    9. Helping the Community Manage Itself

    10. Balancing Anonymity and Pseudo-Anonymity

    11. Summary

  16. Chapter 16 Writing the Application

    1. Small Is Good: A Reprise

    2. How Social Applications Differ from Web Applications

    3. Agile Methodologies

    4. Deployment and Version Control

    5. Infrastructure and Web Operations

    6. Designing Social Applications

    7. Your App Has Its Own Point of View

    8. How Code Review Helps Reduce Problems

    9. Beyond the Web Interface, Please

    10. Bug Tracking and Issue Management

    11. Rapid User Interfaces

    12. Scaling and Messaging Architectures

    13. Implementing Search

    14. Identity and Management of User Data

    15. Federation

    16. Making Your Code Green and Fast

    17. Building Admin Tools and Gleaning Collective Intelligence

    18. Summary

  17. Chapter 17 Building APIs, Integration, and the Rest of the Web

    1. “On the Internet” Versus “In the Internet”

    2. Making Your Place Within the Internet

    3. Why an API?

    4. Being Open Is Good

    5. Arguing for Your API Internally

    6. Implementing User Management and Open Single Sign-On

    7. Designing an API

    8. Comparing Social APIs

    9. Reviewing the APIs

    10. Managing the Developer Community

    11. Create an API?

    12. Summary

  18. Chapter 18 Launching, Marketing, and Evolving Social Applications

    1. Loving and Hating the Home Page

    2. Financing Your Site

    3. Marketing

    4. Achieving and Managing Critical Mass

    5. Evolving Your Site

    6. Establishing the Rhythm of Your Evolving Application

    7. Summary

  1. Colophon

View Full Table of Contents
Product Details
Title:
Building Social Web Applications
By:
Gavin Bell
Publisher:
O'Reilly Media
Formats:
  • Print
  • Ebook
  • Safari Books Online
Print Release:
September 2009
Ebook Release:
September 2009
Pages:
448
Print ISBN:
978-0-596-51875-2
| ISBN 10:
0-596-51875-7
Ebook ISBN:
978-0-596-80610-1
| ISBN 10:
0-596-80610-8
Customer Reviews
About the Author

  1. Gavin Bell

    Gavin Bell designs social web applications for the Nature Publishing Group. He is an interaction designer, community advocate and product manager. Since the early 90s, he has been writing and designing for the web. Large scale web applications covering identity, on-demand media, geolocation and social software have been the main focus of his work at NPG and previously at the BBC. He has worked in academia, advertising, publishing and developed multimedia software. He lives in London with his wife and two sons. Find out more on his personal site gavinbell.com and his blog take one onion.

    Photo © James Duncan Davidson

    View Gavin Bell's full profile page.

Colophon
The insects on the cover of Building Social Web Applications are garden spiders (Argiope aurantia). Found largely throughout the U.S., Canada, Mexico, and Central America, the garden spider is distinguished from other spiders by the yellow and black coloring on its abdomen. It is not poisonous.Female garden spiders weave a very distinctive web. It is circular and can be as wide as two feet. At the center of the web is the stabilimentum, a conspicuous silk structure. Only garden spiders that are active in the daytime weave webs with stabilimenta. There are a variety of theories about the stabilimentum's purpose, including that it camouflages the spider in the center of the web; it traps prey; and it helps birds spot the web to avoid flying through it. Spiders usually spend the summer in one location and move in early fall.When it is time to mate, males will build a small web nearby a female's and woo her by plucking strands on her web. Males must always be cautious when courting, as females are likely to attack them. Males die after mating, and females will sometimes eat their carcasses.Females can produce as many as four sacs, each with 1,000 eggs inside. They suspend the sacs from the center of their webs because that is where they spend most of their time. They guard their eggs for as long as they can, but as the weather cools, they become weaker and usually die around the first frost. The young spiders emerge from the sac in spring.
  • Book cover of Building Social Web Applications
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