1. Chapter 1 Introducing Facebook Platform

   1. What Exactly Is Facebook Platform?

   2. Skills to Pay the Bills

   3. Facebook Platform Off-Facebook

   4. Facebook Platform Versus Google OpenSocial

   5. Saddle Up!

2. Chapter 2 Ideation and Strategy

   1. Which Types of Apps Are the Most Popular?

   2. Which Apps Are Most Popular?

   3. Test-Driving Ideas with Facebook Polls

   4. The Winning Formula for Facebook

   5. Where’s the Money?

   6. Google AdSense and Facebook

   7. Funding Facebook Development

   8. Facebook Platform Integration Points

   9. Application Directory

   10. Navigating the Applications Menu

   11. Facebook Canvas Pages

   12. Think Outside the Profile Box

   13. Info Sections

   14. News Feed and Mini-Feed

   15. Noteworthy Notifications

   16. Understanding Allocations

   17. Attachments and the Publisher

   18. Requests

   19. Tabs

   20. Guiding Principles of App Strategy

   21. Community Gardening

   22. Finding Inspiration

3. Chapter 3 Hello World

   1. Installing the Facebook Developer App

   2. Setting Up a New App

   3. Hello World

   4. Installing Your App: It’s All About the About Page

4. Chapter 4 Architecture and Design

   1. Under the Hood: How Facebook Apps Work

   2. Architecting for the Future: Open Web Apps

   3. Build Now, Scale Later: Getting Real

   4. Scalability

   5. Language Selection As Architecture

   6. Cross-Language Development with Facebook Thrift

   7. The Database Is Dead! Long Live memcached!

   8. Advanced Caching with Nginx and memcached

   9. Standing on the Shoulders of Giants: Hosting with Amazon Web Services

   10. Integrating Drupal and Facebook

   11. App Design Process

   12. The Facebook User Interface Widgets

   13. Facebook’s Global User Interface

5. Chapter 5 Setting Up Your Environment

   1. Creating a Test Account

   2. Facebook Clients

   3. JavaScript Client Library

   4. Starting Out in PHP

   5. Demo Applications

   6. Developer Documentation

   7. Test Consoles

   8. Developer Forums: Help!

   9. Facebook Bug Squashing

   10. Facebook Developer Software Toolbox

   11. Weekly Facebook Pushes

   12. Hosting

   13. Amazonian Backends: Simple Storage Solution

   14. Amazonian Backends: Hosting on Elastic Cloud Computing

   15. Staying Up-to-Date

6. Chapter 6 Facebook Markup Language (FBML)

   1. What Is FBML?

   2. Categories of FBML Tags

   3. FBML Versions

   4. A Rose by Any Other Name: Forced Renaming

   5. Web Standards

   6. Displaying a User’s Name

   7. He Said, She Said: Dealing with Pronouns

   8. Worth a Thousand Words: Profile Pictures

   9. Linking to Events

   10. Linking to Groups

   11. Linking to Networks

   12. Display Content to Group Members

   13. Display Content to Network Members

   14. Displaying Content to App Users

   15. Displaying Content to Friends

   16. Displaying/Hiding Content to/from Specific Users

   17. Displaying Random Content

   18. Displaying Content to Specific Browsers

   19. Displaying Your Application’s Name

   20. Formatting Relative Time

   21. Making Content Visible to Some Users in Profile Boxes

   22. Hiding Private Profile Content

   23. Hiding Private Photos

   24. Embedding an iFrame

   25. Embedding Facebook Photos

   26. Embedding MP3s

   27. Embedding Adobe Flash

   28. Embedding Flash Video

   29. Embedding Microsoft Silverlight

   30. Wide Versus Narrow Profile Boxes

   31. Tabling Users

   32. Page and Box Titles

   33. Profile Box Subtitles

   34. Forms the Facebook Way

   35. Heads Up! Heading Your App Pages

   36. Dashing Dashboards: Heading Your App Pages

   37. Tabs Ahoy!

   38. Media Headers

   39. Errors, Explanation, and Success: Displaying Messages (Oh My!)

   40. Discussion Boards Made Simple

   41. Giving Users a Voice: Wall Posts in Your App

   42. Adding Profile Boxes and Info Sections

   43. Prompting for Extended Permissions

   44. You Can Pick Your Friends

   45. You Can Pick Your Friends (in Batches)

   46. Invitations and Requests

   47. Predicting the Future with Type-Ahead Controls

   48. Using FBML Inside FBJS

   49. Dialogs That Pop

   50. Dialogs in Context

   51. Dialogs with Ajax

   52. Facebook Share Buttons

   53. Feed Forms: Publishing Feed Stories from FBML

   54. Redirecting to a Different URL

   55. Painless Image Submitting

   56. Hunting for Robots: CAPTCHA in Your App

   57. FBML Caching

   58. Analyzing Traffic with Google Analytics

   59. Translations

   60. Valid HTML Tags

   61. Facebook and CSS: FBSS?

   62. Beating the CSS, JavaScript, and Image Cache

7. Chapter 7 Facebook JavaScript (FBJS)

   1. Dealing with Sandbox Renaming

   2. Losing Your < >s

   3. Retrieving DOM Elements

   4. Manipulating DOM Elements

   5. Manipulating CSS Styles

   6. Manipulating CSS Class Names

   7. Dynamically Setting Content

   8. Textbox Selections

   9. Limiting the Length of Text Fields

   10. Creating Elements Dynamically

   11. Adding and Removing Event Listeners

   12. Retrieving Data via Ajax

   13. Displaying Pop-Up Dialogs

   14. Displaying Contextual Dialogs

   15. Avoiding Heartache When the DOM Changes

   16. Linking to External FBJS Files

   17. Use Firebug (No, Seriously)

   18. Accessing the DOM Behind FBJS

   19. Ajax Library: Backface

8. Chapter 8 Facebook Query Language (FQL)

   1. Playing with FQL

   2. FQL Query Structure

   3. Functions and Operators

   4. Indexed Facebook Tables and Fields

   5. Advanced Relational Database Table Optimization

   6. Album Table

   7. Retrieving an Album

   8. Counting All of a User’s Photos

   9. Retrieving Five Albums for a User

   10. Cookie Table

   11. Retrieving All Cookies for a User

   12. Retrieving a Specific Cookie

   13. Retrieving All Cookies for a Specific Path

   14. Metrics Table

   15. Retrieving Yesterday’s Metrics

   16. Retrieving Metrics for a Date Range

   17. Alerting Yourself

   18. Event Table

   19. Event Member Table

   20. Retrieving an Event

   21. Retrieving Events Created by a User

   22. Retrieving a User’s Events

   23. Retrieving a User’s Events with a Specific RSVP

   24. Retrieving Events Two Users Are Attending

   25. Friend Table

   26. Friend Request Table

   27. Retrieving a User’s Friends

   28. Checking Whether Two Users are Friends

   29. Retrieving a User’s Pending Friend Requests

   30. Checking for a Friend Request Between Two Users

   31. Friend List Table

   32. Friend List Members Table

   33. Retrieving a User’s Friend Lists

   34. Retrieving a Specific Friend List

   35. Retrieving Friends in Friend Lists

   36. Retrieving Friends in a Specific Friend List

   37. Groups Table

   38. Group Member Table

   39. Retrieving a Specific Group

   40. Retrieving a User’s Groups

   41. Checking Whether Two Users Are in the Same Group

   42. Listing Table

   43. Retrieving a Listing

   44. Retrieving a User’s Listings

   45. Retrieving a User’s Friends’ Listings

   46. Retrieving a User’s Listings by Category

   47. Page Table

   48. Page Fan Table

   49. Retrieving a Page

   50. Retrieving a User’s Pages

   51. Photo Table

   52. Photo Tag Table

   53. Retrieving the 10 Most Recent Photos from a User

   54. Retrieving All Photos a User Is Tagged In

   55. User Table

   56. App Friends

   57. Birthday Friends

   58. 600 Errors

   59. Preload FQL

9. Chapter 9 Facebook API

   1. What’s an API?

   2. Getting Started with the Client Library

   3. RESTing with Facebook

   4. Storable Data

   5. Authenticating Users

   6. Creating a Session Key

   7. Creating an Infinite Session Key

   8. Getting a Session (Desktop Only)

   9. Creating an Auth Token (Desktop Only)

   10. Making Calls (Desktop Only)

   11. Logging Out

   12. Getting Allocations

   13. Getting Metrics

   14. Getting and Setting Application Properties

   15. Getting an App’s 4-1-1

   16. Batching Calls

   17. Getting and Setting Cookies

   18. Getting Events

   19. Getting Event Members

   20. Refreshing FBML Caches

   21. Getting a (Ref) Handle on FBML

   22. Three Story Sizes: Working with Template Bundles

   23. Publishing News and Mini-Feed Stories

   24. Story Aggregation

   25. Setting Info Sections

   26. FQL Queries

   27. Friends?

   28. Get Friends

   29. Get Friends Who Use My App

   30. Get Friend Lists

   31. Get Groups

   32. Get Group Members

   33. Creating/Modifying Marketplace Listings

   34. Get Marketplace Listings

   35. Get Marketplace Categories and Subcategories

   36. Deleting Marketplace Listings

   37. Searching the Marketplace

   38. Sending Notifications

   39. Get Notifications

   40. Get Pages

   41. Checking Page Properties

   42. Create a Photo Album

   43. Get Photo Albums

   44. Get Photos

   45. Uploading a Photo

   46. Adding Tags to Photos

   47. Getting and Setting Profile FBML

   48. Get a User’s Info

   49. Get Logged-In User

   50. Has a User Added My App?

   51. Setting Status

   52. Extended Permissions

   53. Checking Extended Permissions

   54. Storing Data with the Data Store API

   55. Granting Permissions to Other Applications Via the Permissions API

   56. Post-Remove (Uninstall) URL

   57. Adding Missing PHP Client Library Methods

   58. Error Codes

10. Chapter 10 Marketing Your App

    1. Attracting Users Through Facebook Ads

    2. Monetize, Measure, and Market with SocialMedia

    3. Social Network Advertising with Cubics

    4. Other Ad Networks

    5. Spreading Your App via Google AdWords

    6. Measuring Your Success

    7. Work the Integration Points

    8. Continuous Improvement Through A/B Testing

    9. The Great Apps Program

    10. Application Verification Program

1. Colophon

The animal on the cover of Facebook Cookbook is a slow loris (Nycticebus coucang). The loris likely gets its name from the Dutch word lores, which means sluggish. Also known as the bashful monkey, the slow loris is about 10 to 15 inches long and weighs 3 to 5 pounds. It has a round head, small ears covered by fur, and a tail so short it's almost invisible. The loris has large, circular eyes that are fixed in place-like an owl, it must rotate its head to change points of view. Slow lorises vary in color from gray to white, depending on location, and they have dark rings around their eyes and a dark stripe running along their backs. They live in tropical evergreen rain forests across southeast Asia.

Lorises are nocturnal and arboreal, sleeping by day in tree hollows or branches and becoming active at sunset. Unlike most primates, lorises do not leap through trees. They move slowly and deliberately, using their strong opposable thumbs to grab hold of branches, although they can move quickly if alarmed. Slow lorises are excellent climbers and are able to hang from branches for long periods of time, as specialized blood vessels allow them to grip on for hours.

The slow loris is one of only a few poisonous primates. A special tissue in its inner elbows secretes a toxin. When the loris feels threatened, it folds its arms around its head, allowing it to take the toxin into its mouth. The loris then delivers the toxin via biting. It may also make a buzzing or hissing sound when disturbed.

The cover image is from Lydekker's Royal Natural History. The cover font is Adobe ITC Garamond. The text font is Linotype Birka; the heading font is Adobe Myriad Condensed; and the code font is LucasFont's TheSansMonoCondensed.