Lead Generation on the Web

By Thomas Myer
February 2007
Pages: 65
Series: Short Cut
Format: PDF
ISBN 10: 0-596-51021-7 | ISBN 13: 9780596510213

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 PDF description

Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale? If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales. This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales.


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