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Mobile Design and Development

Practical concepts and techniques for creating mobile sites and web apps

By
Brian Fling
Publisher:
O'Reilly Media
Released:
August 2009
Pages:
336
Description
Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques and best practices for building mobile products from start to finish, including basic design and development principles for all mobile devices and platforms.
Full Description
Table of Contents

  1. Chapter 1 A Brief History of Mobile

    1. In the Beginning

    2. The Evolution of Devices

  2. Chapter 2 The Mobile Ecosystem

    1. Operators

    2. Networks

    3. Devices

    4. Platforms

    5. Operating Systems

    6. Application Frameworks

    7. Applications

    8. Services

  3. Chapter 3 Why Mobile?

    1. Size and Scope of the Mobile Market

    2. The Addressable Mobile Market

    3. Mobile As a Medium

    4. The Eighth Mass Medium: What’s Next?

    5. Ubiquity Starts with the Mobile Web

  4. Chapter 4 Designing for Context

    1. Thinking in Context

    2. Taking the Next Steps

  5. Chapter 5 Developing a Mobile Strategy

    1. New Rules

    2. Summary

  6. Chapter 6 Types of Mobile Applications

    1. Mobile Application Medium Types

  7. Chapter 7 Mobile Information Architecture

    1. What Is Information Architecture?

    2. Mobile Information Architecture

    3. The Design Myth

  8. Chapter 8 Mobile Design

    1. Interpreting Design

    2. The Mobile Design Tent-Pole

    3. Designing for the Best Possible Experience

    4. The Elements of Mobile Design

    5. Mobile Design Tools

    6. Designing for the Right Device

    7. Designing for Different Screen Sizes

  9. Chapter 9 Mobile Web Apps Versus Native Applications

    1. The Ubiquity Principle

    2. When to Make a Native Application

    3. When to Make a Mobile Web Application

  10. Chapter 10 Mobile 2.0

    1. What Is Mobile 2.0?

  11. Chapter 11 Mobile Web Development

    1. Web Standards

    2. Designing for Multiple Mobile Browsers

    3. Device Plans

    4. Markup

    5. CSS: Cascading Style Sheets

    6. JavaScript

  12. Chapter 12 iPhone Web Apps

    1. Why WebKit?

    2. What Makes It a Mobile Web App?

    3. Markup

    4. CSS

    5. JavaScript

    6. Creating a Mobile Web App

    7. Web Apps As Native Apps

    8. PhoneGap

    9. Tools and Libraries

  13. Chapter 13 Adapting to Devices

    1. Why Is Adaptation a “Necessity”?

    2. Strategy #1: Do Nothing

    3. Strategy #2: Progressive Enhancement

    4. Strategy #3: Device Targeting

    5. Strategy #4: Full Adaptation

    6. What Domain Do I Use?

    7. Taking the Next Step

  14. Chapter 14 Making Money in Mobile

    1. Working with Operators

    2. Working with an App Store

    3. Add Advertising

    4. Invent a New Model

  15. Chapter 15 Supporting Devices

    1. Having a Device Plan

    2. Device Testing

    3. Desktop Testing

    4. Usability Testing

  16. Chapter 16 The Future of Mobile

    1. The Opportunity for Change

  1. Colophon

View Full Table of Contents
Product Details
Title:
Mobile Design and Development
By:
Brian Fling
Publisher:
O'Reilly Media
Formats:
  • Print
  • Ebook
  • Safari Books Online
Print Release:
August 2009
Ebook Release:
August 2009
Pages:
336
Print ISBN:
978-0-596-15544-5
| ISBN 10:
0-596-15544-1
Ebook ISBN:
978-0-596-80633-0
| ISBN 10:
0-596-80633-7
Customer Reviews
About the Author

  1. Brian Fling

    Brian Fling owns and runs mobiledesign.org, the largest mobile design and development discussion list on the web. He's been in both the web and mobile industries for close to a decade as an entrepreneur, consultant and employee. Brian has helped big brands navigate the mobile space and he's worked with a lot of well funded mobile companies that have failed miserably. Over the years he's learned that his insight into mobile is quite unique, avoiding hype describing tried and true principles and techniques to building cost effective mobile experiences.

    Brian wrote the dotMobi Mobile Web Developers Guide, the first complete guide to mobile authoring. It was a free guide and while he doesn't have exact numbers, dotMobi informed him it was downloaded "over 15,000 times in the first few weeks."

    Brian's intentions in the mobile space is to advocate and build awareness, not to make money. He believes that the mobile web is primed to change everything we think we know about how people search and gather information. His goal is to foster invention and innovation of the next generation of websites in a medium that is device and context aware.

    View Brian Fling's full profile page.

Colophon

The animal on the cover of Mobile Design and Development is a twelve-wired bird of paradise (Seleucidis melanoleucus). It is found largely throughout New Guinea and the adjacent Salawati Island in Indonesia. The bird's name comes from the 12 thread-like strands that extend from the back of its plumage and bend to cover its behind. The male is black with a yellow belly and yellow feathers along its flanks. The female looks quite different from the male, with its brown plumage on its backside and its black belly. Vegetables, fruit, and anthropods, such as insects, arachnids, and crustaceans, comprise its diet

  • Book cover of Mobile Design and Development
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