Demand for successful user experience strategy is on the rise as software users increasingly expect effortless, engaging interaction with desktop and Web applications. With Effective UI, you'll learn how to drive business value and increase brand strength by creating software that generates superior user experiences, from concept to deployment.

Effective UI captures the collaborative and cooperative spirit among designers, engineers and management that defines the complexity of building engaging software. Additionally, it provides valuable strategies to maintain focus throughout the process, whether you're a product manager who needs a clear roadmap, a developer or designer looking for guidance and advocacy or a businessperson who wants to understand and manage user experience software initiatives. Learn how to build software that will:

• Generate engaging and interactive experiences between consumers and businesses, or between businesspeople and their information systems.
• Account for how people work with, think about and consume information.
• Establish a richer means of collaboration and communication.
• Reduce frustration by streamlining complex tasks and creating more intuitive processes.
• Distinguish products, services and brands to create a competitive advantage.
• Create scalable systems that adapt to changing user needs and behaviors.