1. Chapter 1 Web Server Setup

   1. Introduction

   2. Registering a Domain Name

   3. Managing and Protecting a Domain Name

   4. Choosing a Server Platform and Hosting Plan

   5. Enabling Server-Side Includes

   6. Setting the Default Filename for a Directory or Entire Site

   7. Making Sure Your Web Site Loads With and Without the "www" Prefix

   8. Creating and Accessing Directories Outside the Web Site Root Directory

   9. Automating Routine Tasks

   10. Restarting Your Web Server

   11. Monitoring Web Server Activity

   12. Building an Easy-to-Maintain Web Site with Free Tools

2. Chapter 2 Site Planning and Setup

   1. Introduction

   2. Writing a Functional Specification for Your Site

   3. Assessing Available Materials for a Site

   4. Organizing Your Files in Directories

   5. Establishing a Naming Convention for Your Files

   6. Establishing a Naming Convention for Page Titles

   7. Establishing a Naming Convention for Your Variables

   8. Downloading All Files from a Site

   9. Making URLs Easy to Find and Remember

   10. Creating a Flowchart for Complex Site Functionality

3. Chapter 3 Page Design and Navigation

   1. Introduction

   2. Choosing Between a Flexible and Fixed Layout

   3. Creating a Color Scheme

   4. Making Room for All Your Navigation

   5. Designing Pages for Advertisements

   6. Expanding Your Web Site

   7. Adding Background Images

   8. Creating Breadcrumb Links

   9. Creating a Link Menu to Other Pages

   10. Creating Navigation That Does Not Link to Itself

4. Chapter 4 Formatting Text and Code

   1. Introduction

   2. Writing Standards-Compliant Web Pages

   3. Displaying Foreign and Special Characters

   4. Choosing Type Sizes for Display and Body Text

   5. Including Dynamic Content in Static Pages

   6. Adding a Discretionary Hyphen to Long Words

   7. Dividing a Text Block into Multiple Pages

   8. Reformatting Database Content as HTML

   9. Optimizing Web Page Code

5. Chapter 5 Formatting Graphics

   1. Introduction

   2. Optimizing Your Images

   3. Creating a Web-Friendly Logo

   4. Slicing and Recombining Complex Images

   5. Choosing Clip Art and Stock Photos

   6. Disabling Image Download

   7. Creating Watermarked Images on the Fly

6. Chapter 6 Displaying and Delivering Information

   1. Introduction

   2. Explaining Who's Responsible for Your Site

   3. Writing Meaningful Link Text

   4. Adding Preview Information to Links

   5. Creating Effective Pop-up Windows

   6. Randomizing Text or Images

   7. Highlighting the Search Term

   8. Embedding RSS Feeds on Your Site

   9. Creating an RSS Feed from Database Content

   10. Adding a Poster Frame to a QuickTime Movie

   11. Creating a Printer-Friendly Version of Your Site

   12. Generating Downloadable Files Dynamically

   13. Offering Your Site on Mobile Devices

7. Chapter 7 Interacting with Visitors

   1. Introduction

   2. Preventing Blank Form Fields

   3. Duplicating Form Field Data

   4. Using Sample Input to Reduce Errors

   5. Formatting User-Entered Information

   6. Generating Form Menu Choices from a Database

   7. Storing Multiple Values in One Database Field

   8. Using a Graphical Character String for Form Authentication

   9. Putting Additional Information in mailto Links

   10. Send Visitor Messages to Your Mobile Phone

   11. Using Cookies to Remember Visitor Choices

   12. Internationalizing Your Web Site Problem

   13. Creating an Email Newsletter

8. Chapter 8 Promotion and E-Commerce

   1. Introduction

   2. Turning Site Traffic into Loyal Visitors and Customers

   3. Creating an Effective Landing Page

   4. Creating a Favicon

   5. Forcing a Secure Connection

   6. Creating a Self-Signed SSL Certificate

   7. Disabling a Form Submit Button After the First Click

   8. Creating Complex Select Menus with optgroup

   9. Protecting Your Site from Fraud

   10. Generating Income from Traffic and Content

   11. Tracking and Blocking Visitors Based on Their IP Numbers

   12. Soliciting Donations and Contributions

9. Chapter 9 Maintenance and Troubleshooting

   1. Introduction

   2. Handling Requests for Missing or Relocated Pages

   3. Adding the Referring Page to a Form

   4. Improving Site Performance

   5. Tracking and Documenting Site Changes

   6. Modifying an Auto-Indexed File List to Match Your Site's Design

   7. Converting Source Documents to Web Pages

   8. Coordinating Site Updates and Testing

   9. Taking Care of Your Database

   10. Evaluating Your Site with Metrics

   11. Developing Test Procedures for Your Site

   12. Preventing Email Address Harvesting

1. Colophon

The animal on the cover of Web Site Cookbook is the common or the golden jackal (Canis aureus). The golden jackal has long been associated with superstitions about death and evil spirits, which were most likely inspired by their nocturnal habits, eerie howling, and affinity for lurking on the edges of deserts, especially near cemeteries. In fact, Anubis, the first Egyptian god of the dead, was depicted with a jackal's head and a human body.

Golden jackals are widespread throughout north and east Africa, southeastern Europe, and south Asia. They live in dry, open country favoring savannas, deserts, and arid grasslands. Jackals are often described as having a strong physical resemblance to dogs, and if brought into the home as pups, they adopt similar temperaments to some dogs. Generally, they are between 70 and 85 centimeters long and have a tail of about 25 centimeters long. Not surprisingly, the golden jackal has sandy, golden-colored fur, which grows darker in the winter.

Jackals are among a small group of monogamous mammalian species. Most jackal families consist of a mated pair and their young. Sometimes, families have one or two extra adult members or "helpers," who assist parents in taking care of their pups. These units are vital to sustaining a family because it often takes a team effort to feed everyone. For example, both the parents and the helpers will scavenge and transport food in their stomachs to be regurgitated for pups or lactating mothers who can't hunt.

Jackals are omnivores. They are opportunistic eaters who feed on a wide range of prey, including young gazelles, rodents, snakes, insects, hares, ground birds, reptiles, frogs, fish, fruit, and grass. They'll also often follow lions and other big cats to pick over their kills. Of course, jackals have a few predators of their own to worry about, such as leopards, hyenas, eagles, and sometimes humans, who kill them for their fur.